LATEST POSTS

Video: Building a winning product strategy from the Kano model by Jared Spool

BY Martin Eriksson on September 25, 2015

The Kano model is a beautifully simple but often misunderstood model for mapping out customer satisfaction with various features of your product. We’ve covered the Kano model before after seeing Jared Spool talk about it so we were delighted to have him join us at #mtpcon this year to really tackle it in depth and […]

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Using behavioural design to make more engaging products

BY Kat Matfield on February 26, 2014

How do you get users to want to do what you want them to do? No matter how much effort you put into an amazing marketing site, a slick launch campaign or a frictionless user on-boarding flow, you may still end up tearing out your hair about low retention rates and falling user engagement. That’s […]

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Using The Kano Model To Prioritize Product Development

BY Martin Eriksson on July 3, 2013

I was first introduced to the Kano model in a talk by the brilliant Jared Spool, and it immediately struck a chord with me. Here is a beautifully simple model to distinguish between basic and differentiating features. The model was developed by Noriaka Kano in the 1970s and 1980s while studying quality control and customer […]

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