Martin Eriksson has 25+ years experience building world-class online products in both corporate and start-up environments for global brands such as Monster, Financial Times, Huddle, and Covestor. He is the Founder of ProductTank, the Co-Founder and Curator of Mind the Product, and a Product Partner at leading venture capital fund EQT Ventures. He is also the author of the best-seller <em>Product Leadership, How Top Product Leaders Launch Great Products and Build Successful Teams</em> (O'Reilly, 2017).

Martin Eriksson

Product Design

Product Management Conference

User Experience (UX)

Video

Video: Building a winning product strategy from the Kano model by Jared Spool

Louron serves as the Editor at Mind the Product, bringing 11+ years of experience in editorial roles across business and technology publications. For any editorial inquiries, you can connect with him on LinkedIn or email him at louron.pratt@pendo.io 

Louron Pratt

Agile Product Development

Product Development Process

SUNDAY REWIND: Using the Kano Model to prioritise product development

Kat Matfield is a product manager and service designer at innovation agency Adaptive Lab. She splits her time between designing, prototyping, building and testing innovative new products for big PLCs and small start-ups, and helping the Lab refine its methodology so they can do better work, more quickly.

Kano model

SUNDAY REWIND: Using the Kano Model to prioritise product development

Video: Building a winning product strategy from the Kano model by Jared Spool

Using behavioural design to make more engaging products

Using the Kano Model to prioritize product development