LATEST POSTS

Sense & Respond: The Farm Awakens by Jeff Gothelf & Josh Seiden

BY Martin Eriksson on September 22, 2017

In this closing keynote from Mind the Product San Francisco, Josh Seiden and Jeff Gothelf, the authors of Sense & Respond and Lean UX, shared a story about wheat farming as a parable for understanding our customers and how to respond to our their needs and technological change. The story starts with a hypothesis statement. […] Read more »

Announcing the #mtpcon London 2016 Speakers

BY Martin Eriksson on August 17, 2016

[UPDATED] We’re really excited about this year’s #mtpcon London conference on September 30, as it promises to be our best yet. Not only are we adding a ton of optional events before and after the conference, we are doubling the number of workshops, adding more networking opportunities at the conference, bringing back the hot lunch […] Read more »