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Let's Play a Game - Todd Green on The Product Experience

BY The Product Experience on December 11, 2019

Todd Green knows a few things about creating and managing things that attract a lot of attention – before he joined King (makers of Candy Crush etc), he helped to define the digital experience for The X Factor, and the [Your Country] Idol and [Your Country]’s Got Talent franchises.  We talked to him about how […] Read more »

The Explosion of Pokémon Go: A Product Designer’s Perspective

BY Jenny Wanger on July 22, 2016

The internet and Wall Street are buzzing about the success of Pokémon Go, Nintendo’s first high-profile foray into mobile gaming. Nintendo’s market cap has grown by over $10 billion, as its shares surged 50% since its launch July 7th.  It took five hours from launch to reach the top downloaded spot in the iPhone app store and […] Read more »