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B2B product management

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Successful product management in companies where it’s least understood

Measuring critical user journeys – Javier Andrés Bargas-Avila (UX Director, Google)

A new way to look at applied experiments

Product survey findings: Only 15% of users are embracing AI features 

Building high-performing product teams: The PDLC approach

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Product Management

Three product leaders to learn from at #mtpcon inside Pendomonium

Join our podcast hosts Lily Smith and Randy Silver for in-depth conversations with some of the best product people around the world! Every week they chat with people in the know, covering the topics that matter to you - solving real problems, developing awesome products, building successful teams and developing careers. Find out more, subscribe, and access all episodes on <a href="https://www.mindtheproduct.com/the-product-experience/">The Product Experience homepage</a>.

The Product Experience

<p><div id="buzzsprout-player-8711866"></div>
				 <script src="https://www.buzzsprout.com/1797429/8711866.js?container_id=buzzsprout-player-8711866&amp;player=small" type="text/javascript" charset="utf-8"></script><br />
<img loading="lazy" decoding="async" class="alignright size-medium wp-image-18225" src="//wp-content/uploads/2019/12/Festival-1180-1-200x300.jpg" alt="Todd Green" width="200" height="300" srcset="/wp-content/uploads/2019/12/Festival-1180-1-200x300.jpg 200w, /wp-content/uploads/2019/12/Festival-1180-1-768x1151.jpg 768w, /wp-content/uploads/2019/12/Festival-1180-1-683x1024.jpg 683w" sizes="(max-width: 200px) 100vw, 200px" /></p>
<p>Todd Green knows a few things about creating and managing things that attract a lot of attention &#8211; before he joined King (makers of Candy Crush etc), he helped to define the digital experience for The X Factor, and the [Your Country] Idol and [Your Country]&#8217;s Got Talent franchises.  We talked to him about how to keep innovating when your old work is some of your biggest competition, how to approach research and discovery for casual gaming, and what it takes to be a great product person in his space.</p>
<h3>Quote of the Episode</h3>
<blockquote><p>The eternal mystery which has always absolutely fascinated me about radio, TV and games &#8211; and you can also see this in art, or in literature, and in movies &#8211; is, how do you make something fun? And how do you make a business out of that?</p>
<p>So when we&#8217;re building new products, in discovery for example &#8211; it&#8217;s all about fun, does it feel fun to us first playing in the team? Does it feel fun to colleagues? Then we&#8217;ll start reaching out to players. Can we build something which is really fun? The feeling of capturing that feels like lightning in a bottle when you&#8217;ve got something good.</p></blockquote>
<h3>Listen if you&#8217;d like to learn more about</h3>
<ul>
<li>Gaming apps</li>
<li>How to make products fun</li>
<li>Interactive entertainment</li>
</ul>
<p><span style="color: inherit; font-family: rawline, sans-serif; font-size: 1.75rem;">Links mentioned in this episode</span></p>
<ul>
<li>Find Todd on <a href="https://twitter.com/toddmgreen" target="_blank" rel="&quot;noopener noopener noreferrer">Twitter</a> and <a href="https://www.linkedin.com/in/toddmgreenprofile/" target="_blank" rel="&quot;noopener noopener noreferrer">LinkedIn</a></li>
<li>Want to work at King? <a href="https://king.com/jobs" target="_blank" rel="&quot;noopener noopener noreferrer">They&#8217;re hiring. </a></li>
</ul>
<h3>Hosts</h3>
<p>The Product Experience is hosted by Lily Smith and Randy Silver.</p>
<p><strong>Lily</strong> enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. Lily has spent 13 years in the tech industry working mainly with startups in the SaaS and mobile space. She has worked on a diverse range of products &#8211; leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank in Bristol, the Product Managers&#8217; meetup with regular events and talks on Product now with 800+ members and growing. Now the Product Director at Symec, Lily also runs ProductCamp in Bristol and Bath.</p>
<p>A recovering music journalist and editor, <strong>Randy</strong> has been working as an interactive producer and product manager across the US and UK for nearly 20 years. After launching Amazon’s music stores in the US and UK, Randy has worked with museums and arts groups, online education, media and entertainment, retail and financial services. He’s held Head of Product roles at HSBC and Sainsbury’s, where he also directed their 100+-person product community. Now a trainer, Discovery and Leadership consultant, he&#8217;s spoken at Mind the Product Engage (Hamburg and Manchester), the Business of Software, Turing Festival, a number of ProductTanks (London, Zurich, Manchester, Birmingham, Bristol, Oxford, and Brighton&#8230; so far!) and at conferences across the US and Europe.</p>
<p><img loading="lazy" decoding="async" class="alignright size-medium wp-image-14548" src="//wp-content/uploads/2016/12/the-product-experience-headphones-300x300.png" alt="The Product Experience logo" width="300" height="300" srcset="/wp-content/uploads/2016/12/the-product-experience-headphones-300x300.png 300w, /wp-content/uploads/2016/12/the-product-experience-headphones-150x150.png 150w, /wp-content/uploads/2016/12/the-product-experience-headphones-768x768.png 768w, /wp-content/uploads/2016/12/the-product-experience-headphones-1024x1024.png 1024w" sizes="(max-width: 300px) 100vw, 300px" /></p>
<h3>Music</h3>
<p>Our theme music is from Hamburg-based Pau, featuring ProductTank Hamburg’s own Arne Kittler on bass. <a href="https://www.facebook.com/Paupulism/" target="_blank" rel="noopener noreferrer">Listen to more on their Facebook page</a></p>
<h3>Suggest a guest</h3>
<p>Have you seen someone give a great talk? <a href="https://mindtheproduct.typeform.com/to/oi0UyX" target="_blank" rel="noopener noreferrer">Suggest a guest to us here</a></p>
<h3>Talk to us</h3>
<ul>
<li><a href="https://twitter.com/MTPpod" target="_blank" rel="noopener noreferrer">Tweet at us!</a></li>
<li>Use the #podcast channel in the <a href="https://mindtheproduct.slack.com/messages/CE13B3A23" target="_blank" rel="noopener noreferrer">Mind the Product Slack community</a></li>
</ul>
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Podcast

What most companies get wrong about product discovery – Frances Ibe (SVP of Product, Tide)

How to estimate responsibly in product – Neil Vass (Engineering Manager, The Co-op, BBC)

Product pitfalls: how to avoid them – David Pereira (CEO, CPO, omoqo GmbH)

The illusion of quick fixes in organisational change – Steve Hearsum (Consultant, Author)

The evolution of product management – Graeme Stuart (Head of Product, Aflac)

What organisations get wrong about market expansion – Chui Chui Tan (Growth and Strategy expert)

Navigating AI bias: Insights and strategies – John Haggerty (Founder, The PM Insider)

Let’s Play a Game – Todd Green on The Product Experience

The Product Experience

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