LATEST POSTS

OKRs: So simple! So then why isn’t everyone using them?

BY Kim Atherton on November 5, 2020

OKRs are supposed to be clear, simple & constructive – yet they’re often just unhelpful or frustrating. Kim offers expert advice for getting back on track. […] Read more »

Indistractable: How to Master the Skill of the Century by Nir Eyal

BY Nir Eyal on August 17, 2018

Is the world more distracting than it used to be? It certainly seems that way. Not just when we’re walking down the street, but at work, and with our families and friends as well. Have you ever sat down at your desk to do some important work, but found yourself unable to escape email or […] Read more »

What Blocks our Empathy in the Design Thinking Process?

BY Ines Oliveira on May 18, 2018

Empathy is the foundation of the whole Design Thinking process. Putting ourselves in someone else’s shoes enhances our ability to receive and process information, which helps us understand how other people experience the world. As a product designer, I know that empathy helps me to recognise the difficulties that people face, alongside their needs and […] Read more »

Davide Vitiello - Focus vs Product Team Structures

BY Shubham Bhattacharya on January 23, 2018

At the #MusicMonday edition of ProductTank Oslo, Davide Vitiello, then the director product – listener experience at SoundCloud, talked about his experiences on the topic of focus. For organizations, finite resources translate into need for focus – a challenge that frequently affects product managers. In addition to describing three key steps to achieve this, he outlined a few ongoing experiments with ways of working at SoundCloud. The […] Read more »

WhatsApp - The power of product focus

BY Martin Eriksson on February 19, 2014

With today’s news that Facebook has acquired group messaging app WhatsApp for over $16 billion one of the quietest companies in Silicon Valley has proven the value of extreme product focus, and upset a few cardinal rules along the way. […] Read more »