LATEST POSTS

Navigating product management: Startup, SME and Enterprise

BY Imogen Schels on September 17, 2021 for Prioritised Members

In this Prioritised member session, Product Leader and Director of the Association of Product Professionals, Anthony Murphy, shares key insights into dealing with product in organisations at different stages, from startups to large enterprises. Focusing on the critical aspects of how the role shifts between them, Anthony offers tips on how to adapt your product management […] Read more »

The Blind Spots of B2B Product Vendors (And How to Fix Them)

BY Manohar Sreekanth on August 6, 2020

One of the interesting things about developing software in the Business-to-Business (B2B) space is that you often don’t know what users need, even when you think you do. Such blind spots may not be entirely your fault. Early in my career, I developed a software distribution tool for a CRM solution that ran on the […] Read more »

Building Consumer-Grade Experiences for the Enterprise By Ciara Peter

BY Andres Phillips on May 12, 2020

What is enterprise software? Software used to satisfy the needs of an organization via its individual users. In this ProductTank San Francisco talk, Ciara Peter, then Senior Director of Product at Box breaks down the enterprise growth funnel and explains how we can provide the best experiences for our customers. Watch the video to see […] Read more »

Hassen Karaa - Building a Successful Enterprise Product: Think Beyond the Features

BY Calvin Hoot on August 29, 2017

Hassen Karaa is a Director of Product Management for Okta’s Identity Products. Hassen and his team lead the strategy, roadmap, and delivery for Okta’s Access and Lifecycle Management line of products. Prior to Okta, Hassen was at Microsoft where he worked on various enterprise products. In this talk, Hassen tells the story of two enterprise […] Read more »

How to Win Enterprise-User Buy-In - Eric Menzie

BY Chul Kwon on May 18, 2017

Eric Menzie, CRM Head of Product at Wells Fargo Securities, talks to ProductTank New York about How to Win Enterprise User Buy-In. Eric shares six important User Buy-In lessons that are applicable to both enterprise and consumer product management. #1 Find out What Really Matters “If I had asked people what they wanted, they would […] Read more »

Managing Internal Communication for Big Projects

BY Chris Massey on June 17, 2016

Alex Watson (at the time of recording, Head of Product at The Telegraph) takes us behind the scenes of a complex, rapid and responsive re-platforming of one of the UK’s largest news websites (up to 1 million unique users per month!)  What he reveals is that good story-telling is critical, as internal communication is essential when you’re […] Read more »

5 Things To Stop Doing if You Want to Innovate in the Enterprise

BY Brant Cooper on March 31, 2016

The average lifespan of an S&P 500 company has decreased from 67 years (1950s) to about 15 years (today). The market is changing faster than ever, and an organization’s ability to move at the speed of the Internet is the only chance at surviving and thriving. For the enterprise world, the rallying cry is similar […] Read more »

Product Management Career Resilience

BY Randy Silver on March 22, 2016

The top 3 (work-related) things that make me feel jealous: Friends talking about the cloud/remote/open-source tools that they use Co-located teams Launching new features in 2 – 3 months rather than 2 – 3 quarters… or years That’s because I’m a Product Manager at an enterprise, and things are different here.  Not bad – there […] Read more »

Consumer vs Enterprise Product Management

BY Martin Eriksson on February 26, 2013

Whether you call it consumer or B2C¹, enterprise or B2B², being a product manager on one side or the other has long been a defining characteristic. You either know how to build products for enterprises or for consumers and job ads make a big deal about focusing on one or the other. But is there […] Read more »

Video : BBC News Redesign

BY Martin Eriksson on March 3, 2011

BBC News is one of the biggest sites in the UK, with over 6 million users per day and 1.3 billion page views per month. In this excellent talk from January’s ProductTank, Anthony Sullivan goes through the year long redesign his team completed in July 2010. […] Read more »