LATEST POSTS

Getting data from GTM teams- a guide for product managers

BY Sanket Kavishwar on February 13, 2024

This article offers practical advice on what data you should gather from your Go-to-market teams, like sales and customer success teams. Read more »

B2B solutions between data-driven approaches and intuition

BY Dhia Eddine Bouali on January 12, 2024

This article illustrate the critical role of data in decision-making and offers alternative solutions for product teams to measure success. Read more »

Survey insights: How organisations are supporting product during economic downturn

BY Louron Pratt on February 10, 2023

In a recent survey, Pendo and Mind the Product asked over 500 product professionals how their work and their companies’ priorities have changed in response to current economic conditions. Here’s a snippet of what we found. Read more »

A guide to machine learning Part 1: What's important

BY Eira Hayward on October 24, 2022

Whether it’s in taxi and food-ordering apps, Spotify and Netflix recommendations, spam email filters, chatbots and virtual assistants, machine learning is all around us. In the first of a two-part series, we speak to some senior product people who live and breathe machine learning to find out what you need to know and where you should start. Read more »

How to be a better data-driven product manager

BY Louron Pratt on May 19, 2022

In this Prioritised Ask me Anything (AMA) for members, Emily Tate joined Product Coach, Itamar Gilad, to shed some light on how data-driven product management really works in practice. Read more »

SUNDAY REWIND: The only product metric that matters

BY Louron Pratt on March 20, 2022

In this Sunday Rewind episode, Josh Elman guides us through all the data noise to provide the only metric that matters. Read more »

Is your product underperforming?

BY Ash McCallum on October 15, 2020

When we measure product performance, we often overlook “technique”. Separating your KPIs will help you to run better experiments, and think like an athlete. Read more »

When A/B Tests Aren't Enough, By Scott Castle

BY Andres Phillips on July 20, 2020

In this ProductTank San Francisco talk, Scott Castle (VP & GM at Sisense) shows us how we can use data other than A/B tests and clickstreams to build products with longer, more complex user flows. Given that so many of us work in Enterprise and B2B products, where the user journey is rarely simple or clear, Scott provides Read more »

Using Data to Build a Brand, by Abba Newberry

BY Andres Phillips on July 13, 2020

In this ProductTank London talk, Abba Newberry, CMO at Habito, talks us through how to use data to build a brand. As part of her introduction, she tongue-in-cheek acknowledges that part of the reason why product and marketing sometimes clash is that product teams tend to be very data driven, while marketing teams argue that data Read more »

Cracking The Data Code - Mike Bugembe on The Product Experience

BY The Product Experience on January 29, 2020

W. Edwards Deming wrote, “In God we trust, all others must bring data.”  Product people hold on to this as a mantra – how else can we defend ourselves from random requests? – but we’re not always taught how best to use data.  In this week’s episode, Lens.ai founder Mike Bugembe joins us on the Read more »