Data-Driven Product Management
LATEST POSTS
Survey insights: How organisations are supporting product during economic downturn
In a recent survey, Pendo and Mind the Product asked over 500 product professionals how their work and their companies’ priorities have changed in response to current economic conditions. Here’s a snippet of what we found. Read more »
A guide to machine learning Part 1: What's important
Whether it’s in taxi and food-ordering apps, Spotify and Netflix recommendations, spam email filters, chatbots and virtual assistants, machine learning is all around us. In the first of a two-part series, we speak to some senior product people who live and breathe machine learning to find out what you need to know and where you should start. Read more »
How to be a better data-driven product manager
In this Prioritised Ask me Anything (AMA) for members, Emily Tate joined Product Coach, Itamar Gilad, to shed some light on how data-driven product management really works in practice. Read more »
SUNDAY REWIND: The only product metric that matters
In this Sunday Rewind episode, Josh Elman guides us through all the data noise to provide the only metric that matters. Read more »
Is your product underperforming?
When we measure product performance, we often overlook “technique”. Separating your KPIs will help you to run better experiments, and think like an athlete. Read more »
When A/B Tests Aren't Enough, By Scott Castle
In this ProductTank San Francisco talk, Scott Castle (VP & GM at Sisense) shows us how we can use data other than A/B tests and clickstreams to build products with longer, more complex user flows. Given that so many of us work in Enterprise and B2B products, where the user journey is rarely simple or clear, Scott provides Read more »
Using Data to Build a Brand, by Abba Newberry
In this ProductTank London talk, Abba Newberry, CMO at Habito, talks us through how to use data to build a brand. As part of her introduction, she tongue-in-cheek acknowledges that part of the reason why product and marketing sometimes clash is that product teams tend to be very data driven, while marketing teams argue that data Read more »
Cracking The Data Code - Mike Bugembe on The Product Experience
W. Edwards Deming wrote, “In God we trust, all others must bring data.” Product people hold on to this as a mantra – how else can we defend ourselves from random requests? – but we’re not always taught how best to use data. In this week’s episode, Lens.ai founder Mike Bugembe joins us on the Read more »
Ground Rules for Applying AI to Product Management
The hype around artificial intelligence (AI) and machine learning has led to lots of jargon, so that this very powerful technique has become more difficult to understand. The tips below have all helped me, so I hope this article will help product managers to cut through the noise and better understand how AI can fit Read more »
Data-driven blunders and how to avoid Them
Jorge Rodriguez-Ramos considers how you can best incorporate data-driven decisions into product management. Read more »