customer value

In this Mind the Product APAC talk, Jennifer Choi, Head of Product Strategy at Grab explains what she and her team do to better understand their customers whose lives can be very different from their own. Watch the talk in full or read on for a detailed overview. Her key points include: Work hard to understand your Read more »

There is no monopoly on good product ideas. They can come from many places. A competitive analysis provided by the marketing team could highlight new opportunities to differentiate the product. A sales request to add a new feature for a customer could contain an insight that would improve the product for everyone. Technical feedback from Read more »

Modern corporate culture is slowly coming to understand the benefits of highly diverse teams, stretching from gender to personality types. But where does product management stand with embracing that same diversity and complexity in our users? At this year’s MTP Engage, product director at Xing, Mirja Bester, shared how she thinks that by taking the Read more »