Customer Needs

For companies that are used to creating and managing physical products, the shift to digital can be quite challenging. In this ProductTank London talk, Lucy Gill, Founder of Digills Consulting gives some insight into these challenges. She takes us through: Things that catch companies off guard Why established businesses struggle Examples of physical and digital products Read more »

So you’ve read all those books and articles on how to become a product manager, about how tough it is, but also how rewarding it is. Now finally you’ve become one. I remember when I moved from being a sales engineer to product manager.  I had a picture of myself in my new role. I Read more »

I have been practicing jobs-to-be-done (aka jobs theory) for over a decade with the world’s leading companies, leading to me being the Founder & CEO of thrv.com. In this talk, I explain how product managers can use jobs theory to launch high-growth products. Turn Theory into Practice To start with, I demonstrate how product managers can transform Read more »