LATEST POSTS

A product manager's guide to customer development

BY Eira Hayward on September 6, 2021 for Prioritised Members

The Customer Development framework was developed by Steve Blank as part of the Lean Startup methodology. But what is it? Who’s involved and what are the secrets to success? We spoke to Steve himself to find out. Discover the answers to these questions and some simple dos and don’ts. In brief Customer development uses many […] Read more »

Where Physical Meets Digital by Lucy Gill

BY Andres Phillips on January 27, 2020

For companies that are used to creating and managing physical products, the shift to digital can be quite challenging. In this ProductTank London talk, Lucy Gill, Founder of Digills Consulting gives some insight into these challenges. She takes us through: Things that catch companies off guard Why established businesses struggle Examples of physical and digital products […] Read more »

Take Care of the Misfit Toys: Managing End of Life Products

BY Alessandro Festa on October 31, 2018

So you’ve read all those books and articles on how to become a product manager, about how tough it is, but also how rewarding it is. Now finally you’ve become one. I remember when I moved from being a sales engineer to product manager.  I had a picture of myself in my new role. I […] Read more »

Building High-Growth Products Using Jobs-To-Be-Done

BY Jay Haynes on November 23, 2016

I have been practicing jobs-to-be-done (aka jobs theory) for over a decade with the world’s leading companies, leading to me being the Founder & CEO of thrv.com. In this talk, I explain how product managers can use jobs theory to launch high-growth products. Turn Theory into Practice To start with, I demonstrate how product managers can transform […] Read more »