LATEST POSTS

Beware the Tyranny of Customer Feedback

BY Adam Thomas on September 3, 2020

The customer is always right – right? This adage – one that many of us grew up with – is a guiding principle of product development. If we can just listen to the customer – if we just give them what we want, our path to product success can’t be too far off. Isn’t that […] Read more »

Jobs to be Done by Joe Leech

BY Jon Horvath on February 28, 2020

In this MTP Engage Manchester talk, using a simple example, Joe Leech demonstrates how we can employ the “Jobs to be done” framework, deconstructing company outputs and examining the importance of user stories. Key Points: Evaluate the competitive space Don’t just think function – emotional and social job stories are significant You can’t rely on […] Read more »

What's the Secret to Becoming a Great Product Manager?

BY Peter Stadlinger on January 28, 2019

Most product managers are driven to achieve excellence in their craft. Many, however, get stuck in what I call “product consultant” mode and cannot break out of it. Many product managers never get to launch a product, let alone own one. They go from planning one product to the next, foregoing the opportunity to establish fundamental […] Read more »

What Blocks our Empathy in the Design Thinking Process?

BY Ines Oliveira on May 18, 2018

Empathy is the foundation of the whole Design Thinking process. Putting ourselves in someone else’s shoes enhances our ability to receive and process information, which helps us understand how other people experience the world. As a product designer, I know that empathy helps me to recognise the difficulties that people face, alongside their needs and […] Read more »

Product focused vs. customer focused product management: What’s the difference?

BY Kate Leto on September 13, 2011

Recently I found myself having a debate with a colleague over what it means to be a Product Focused and Customer Focused organization.  The conversation became a sort of brain buster that continued to linger in the back of my mind.  The more I thought about the two approaches, the more they began to blur […] Read more »