LATEST POSTS

How product managers should use competitive intelligence before launching a product

BY Hazel Raoult on June 21, 2022

Gaining a competitive advantage in the market is a huge challenge for relatively new SaaS businesses. Before you make any product-driven decision prior to the launching, consider reading this article about using competitive intelligence. […] Read more »

4 ways to level-up your product strategy

BY Sophie Harpur on July 30, 2020

Sophie Harpur shares 4 lessons she’s learned about keeping your product strategy up-to-date, & effectively communicated to your stakeholders and customers. […] Read more »

Jobs to be Done by Joe Leech

BY Jon Horvath on February 28, 2020

In this MTP Engage Manchester talk, using a simple example, Joe Leech demonstrates how we can employ the “Jobs to be done” framework, deconstructing company outputs and examining the importance of user stories. Key Points: Evaluate the competitive space Don’t just think function – emotional and social job stories are significant You can’t rely on […] Read more »

Third-Party Software Integration: Best Practice, Perils and Pitfalls

BY Matt Anderson on April 12, 2017

Product management teams often ask themselves if third-party integration is right for their software product roadmap. The thinking is that you should integrate with products such as Salesforce and Slack, because you never would want to try to build those sorts of products by yourselves. Because of this, look through product management job descriptions and you’ll […] Read more »

Video: Design as a Competitive Advantage

BY Martin Eriksson on February 14, 2014

Imagine you’re building a new product – say a Death Star. And it’s solving a particularly pesky problem – getting rid of Rebel Scum. You don’t really care what it looks like or if it’s particularly efficiently designed – so it tends to be seen as an engineering problem. But in the rush to market […] Read more »

Video: Stripe uses Product as a Competitive Advantage

BY Janna Bastow on January 24, 2014

How can an API for payments, admittedly not the most alluring of products, still garner so much love from its users? Andy Young (@andyy) asked the same question at ProductTank January. Andy works on UK things at Stripe, a company in the payments space that just yesterday got funded with a valuation of $1.75B, talked […] Read more »