Cognitive Bias

No one is immune to cognitive biases. Cindy Alvarez, Principle Researcher at Microsoft and Author of Lean Customer Development wanted us to recognize this fact at #mtpcon San Francisco 2018. In this Sunday Rewind, we look back on this talk and what we learned from her keynote. Read more »

In this talk David Dylan Thomas, the author of Design for Cognitive Bias, uses real-world examples to identify some particularly harmful biases that frequently lead users to make bad decisions. Read more »

The dreaded curse of knowledge! <thunderclap> One of the few psychological phenomena that’s actually as scary as it sounds. If you’ve done any reading on cognitive biases, you’ve probably heard of it. Here’s a common definition: “The curse of knowledge is a cognitive bias that occurs when an individual, communicating with other individuals, unknowingly assumes that Read more »

Hiring in product is broken, and those hypothetical product questions you get asked in interviews are just the tip of the iceberg. Read more »

In this blog post, I’ll explore how momentum behavior, loss aversion, and the default effect can influence the adoption rates of product features and give examples of how you can address these hurdles. We humans are resistant to change, which can be an obstacle when introducing new product features to the marketplace. App developers, marketers, Read more »

In this #mtpengage Manchester talk, Roisi Proven of Gower Street Analytics talks about the lizard loop, which she describes as “backing rigour with intuition, after you’ve already backed up your intuition with rigour”. System 1 and System 2 thinking originate from the popular book Thinking Fast and Slow by Daniel Kahneman. System 1 thinking, also Read more »

No one is immune to cognitive biases. Cindy Alvarez, Principle Researcher at Microsoft and Author of Lean Customer Development wants us to recognize this fact. Because while we can’t avoid bias altogether, she has some advice for us on how to work around bias and reduce the impact it has in our research. You are Read more »

Behaviour design is, in a nutshell, a set of techniques and patterns you can use to change the way people behave and make decisions, or “design that draws on behavioural psychology”. In this ProductTank talk, Kat Matfield points out that we’re all almost certainly already using elements of behavioural design, but accidentally and without necessarily knowing Read more »

There are several common dysfunctions plaguing product teams in B2B companies the world over. How can you stop them? Read on for suggestions. Read more »

How do you get users to want to do what you want them to do? No matter how much effort you put into an amazing marketing site, a slick launch campaign or a frictionless user on-boarding flow, you may still end up tearing out your hair about low retention rates and falling user engagement. That’s Read more »