LATEST POSTS

Navigating biases in product management

BY Tiago Nogal on November 7, 2023

Tiago Nogal delves into cognitive biases and their impact on decision-making in product management, and offers some practical strategies to navigate them. Read more »

The power of perspective: Strategies for product managers to overcome biases

BY Saurabh Pandey on August 4, 2023

Some strategies to help product managers recognise and overcome bias Read more »

Deep dive: How to deal with cognitive bias in product – Part 2

BY Christine Itwaru on July 31, 2023

In part two of this deep dive, Mind the Product’s and Pendo’s Principal Strategist Christine Itwaru discusses common biases in product management careers, like authority, recency, availability, survivorship, and bandwagon effect. Read more »

Deep dive: How to deal with cognitive bias in product - Part 1

BY Christine Itwaru on June 5, 2023

In the first of a two-part series, Mind the Product’s Principal Strategist Christine Itwaru examines different forms of cognitive bias and looks at what product managers can do to combat them Read more »

SUNDAY REWIND: No one is immune to cognitive bias

BY Louron Pratt on October 2, 2022

No one is immune to cognitive biases. Cindy Alvarez, Principle Researcher at Microsoft and Author of Lean Customer Development wanted us to recognize this fact at #mtpcon San Francisco 2018. In this Sunday Rewind, we look back on this talk and what we learned from her keynote. Read more »

Design for cognitive Bias by David Dylan Thomas

BY Andres Phillips on January 31, 2022

In this talk David Dylan Thomas, the author of Design for Cognitive Bias, uses real-world examples to identify some particularly harmful biases that frequently lead users to make bad decisions. Read more »

3 ways the Curse of Knowledge can Sabotage Product People

BY Alex Kemmler on August 20, 2020

The dreaded curse of knowledge! <thunderclap> One of the few psychological phenomena that’s actually as scary as it sounds. If you’ve done any reading on cognitive biases, you’ve probably heard of it. Here’s a common definition: “The curse of knowledge is a cognitive bias that occurs when an individual, communicating with other individuals, unknowingly assumes that Read more »

Bias in interviews and why hiring in product is broken

BY Adam Thomas on June 11, 2020

Hiring in product is broken, and those hypothetical product questions you get asked in interviews are just the tip of the iceberg. Read more »

Overcoming Cognitive Biases That Reduce Feature Adoption

BY Jonathan Senin on January 30, 2020

In this blog post, I’ll explore how momentum behavior, loss aversion, and the default effect can influence the adoption rates of product features and give examples of how you can address these hurdles. We humans are resistant to change, which can be an obstacle when introducing new product features to the marketplace. App developers, marketers, Read more »

The Lizard Loop - How to Back up Rigour With Intuition by Roisi Proven

BY Adam Warburton on April 5, 2019

In this #mtpengage Manchester talk, Roisi Proven of Gower Street Analytics talks about the lizard loop, which she describes as “backing rigour with intuition, after you’ve already backed up your intuition with rigour”. System 1 and System 2 thinking originate from the popular book Thinking Fast and Slow by Daniel Kahneman. System 1 thinking, also Read more »