LATEST POSTS

Design for cognitive Bias by David Dylan Thomas

BY Andres Phillips on January 31, 2022 for Prioritised Members

In this talk David Dylan Thomas, the author of Design for Cognitive Bias, uses real-world examples to identify some particularly harmful biases that frequently lead users to make bad decisions. […] Read more »

3 ways the Curse of Knowledge can Sabotage Product People

BY Alex Kemmler on August 20, 2020

The dreaded curse of knowledge! <thunderclap> One of the few psychological phenomena that’s actually as scary as it sounds. If you’ve done any reading on cognitive biases, you’ve probably heard of it. Here’s a common definition: “The curse of knowledge is a cognitive bias that occurs when an individual, communicating with other individuals, unknowingly assumes that […] Read more »

Bias in interviews and why hiring in product is broken

BY Adam Thomas on June 11, 2020

Hiring in product is broken, and those hypothetical product questions you get asked in interviews are just the tip of the iceberg. […] Read more »

Overcoming Cognitive Biases That Reduce Feature Adoption

BY Jonathan Senin on January 30, 2020

In this blog post, I’ll explore how momentum behavior, loss aversion, and the default effect can influence the adoption rates of product features and give examples of how you can address these hurdles. We humans are resistant to change, which can be an obstacle when introducing new product features to the marketplace. App developers, marketers, […] Read more »

The Lizard Loop - How to Back up Rigour With Intuition by Roisi Proven

BY Adam Warburton on April 5, 2019

In this #mtpengage Manchester talk, Roisi Proven of Gower Street Analytics talks about the lizard loop, which she describes as “backing rigour with intuition, after you’ve already backed up your intuition with rigour”. System 1 and System 2 thinking originate from the popular book Thinking Fast and Slow by Daniel Kahneman. System 1 thinking, also […] Read more »

Cognitive biases and the questions you shouldn’t be asking by Cindy Alvarez

BY Emily Tate on August 3, 2018

No one is immune to cognitive biases. Cindy Alvarez, Principle Researcher at Microsoft and Author of Lean Customer Development wants us to recognize this fact. Because while we can’t avoid bias altogether, she has some advice for us on how to work around bias and reduce the impact it has in our research. You are […] Read more »

Behavioural Design - What, Why and How

BY Chris Massey on February 8, 2016

Behaviour design is, in a nutshell, a set of techniques and patterns you can use to change the way people behave and make decisions, or “design that draws on behavioural psychology”. In this ProductTank talk, Kat Matfield points out that we’re all almost certainly already using elements of behavioural design, but accidentally and without necessarily knowing […] Read more »

How to Stop Common B2B Dysfunctions in the Product Team

BY Jock Busuttil on February 4, 2016

There are several common dysfunctions plaguing product teams in B2B companies the world over. How can you stop them? Read on for suggestions. […] Read more »

Using behavioural design to make more engaging products

BY Kat Matfield on February 26, 2014

How do you get users to want to do what you want them to do? No matter how much effort you put into an amazing marketing site, a slick launch campaign or a frictionless user on-boarding flow, you may still end up tearing out your hair about low retention rates and falling user engagement. That’s […] Read more »