LATEST POSTS

Everything a product manager needs to know about analytics

BY Simon Cast on February 20, 2013

Everyone knows analytics are important for product managers. But, like lots of things everyone knows, not everyone knows why they are important and in the case of analytics even necessarily what they are. This post is going to look at: What exactly are analytics? Concepts of analytics Implementing analytics Measuring analytics Reporting analytics Analytics and […] Read more »

Everything a product manager needs to know about experiments

BY Simon Cast on August 20, 2012

Introduction Many people know they should be doing experiments and testing their product but when starting out it can be daunting working out where to begin. So, below is my handy guide to experimentation built from scars received on the coal face of experimenting. This post will take you through a birds-eye tour of the […] Read more »

Product Prioritisation 101

BY Martin Eriksson on June 18, 2012

One of the core responsibilities of a product manager is to prioritise everything that needs to get done into a roadmap. There are different views on how that roadmap should look but first, what about the prioritisation process itself? Prioritise for scale Whatever process you follow it’s important that it’s appropriate to your business and […] Read more »