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Three product leaders to learn from at #mtpcon inside Pendomonium

Louron serves as the Editor at Mind the Product, bringing nearly a decade of experience in editorial positions across business and technology publications. For any editorial inquiries, you can connect with him on LinkedIn or Twitter.

Louron Pratt

<p>Companies are beginning to realise the benefits of diverse teams. However, have product managers caught on to the same trick when connecting with users?</p>
<p>In this weeks’ Sunday Rewind, we go all the way back to <span style="text-decoration: underline;"><a href="https://www.mindtheproduct.com/mtpengage/hamburg/" target="_blank" rel="noopener">#mtpengage Hamburg</a></span> 2018, where product director at Xing, Mirja Bester, shared how she thinks that by making diversity a key objective, product teams can increase their business value.</p>
<p><img decoding="async" src="//wp-content/uploads/2021/09/1fa15fac-3495-4610-a516-5a9bbd3484c9_Screenshot202021-08-3120at2011.03.17.jpg" alt="" /></p>
<p>Product managers have the responsibility to include as many customers as possible. If done right, this leads to more revenue.</p>
<p>For a product person then, there are good reasons to keep diversity in mind. But how do we do so? Mirja walked the audience through her personal suggestions:</p>
<ol>
<li>Foster a diversity mindset in your team</li>
<li>Initially dive deep</li>
<li>Leave your home turf</li>
<li>Go incognito for a bit</li>
<li>Quantify early</li>
</ol>
<p>Read <a href="https://www.mindtheproduct.com/the-world-is-colorful-so-why-shouldnt-our-users-be-by-mirja-bester/" target="_blank" rel="noopener">The World is Colorful, so why Shouldn’t our Users be?</a>…and discover more from our <a href="https://www.mindtheproduct.com/tag/sunday-rewind/" target="_blank" rel="noopener">Sunday Rewind</a> content series.</p>
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SUNDAY REWIND: The world is colorful, so why shouldn’t our users be?

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SUNDAY REWIND: The world is colorful, so why shouldn’t our users be?

Louron Pratt

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