SUNDAY REWIND: The world is colorful, so why shouldn’t our users be?

BY Louron Pratt ON SEPTEMBER 5, 2021

Companies are beginning to realise the benefits of diverse teams. However, have product managers caught on to the same trick when connecting with users?

In this weeks’ Sunday Rewind, we go all the way back to #mtpengage Hamburg 2018, where product director at Xing, Mirja Bester, shared how she thinks that by making diversity a key objective, product teams can increase their business value.

Product managers have the responsibility to include as many customers as possible. If done right, this leads to more revenue.

For a product person then, there are good reasons to keep diversity in mind. But how do we do so? Mirja walked the audience through her personal suggestions:

Foster a diversity mindset in your team
Initially dive deep
Leave your home turf
Go incognito for a bit
Quantify early

Read The World is Colorful, so why Shouldn’t our Users be?…and discover more from our Sunday Rewind content series.

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About

Louron Pratt

Louron is an Editor at Mind the Product. He has several years experience in writing and editing while previously working as a journalist for several business and technology publications. He spent the first few years of his career working in content writing and audio production. You can reach out to him on Linkedin or Twitter.

Companies are beginning to realise the benefits of diverse teams. However, have product managers caught on to the same trick when connecting with users? In this weeks’ Sunday Rewind, we go all the way back to #mtpengage Hamburg 2018, where product director at Xing, Mirja Bester, shared how she thinks that by making diversity a key objective, product teams can increase their business value.

Product managers have the responsibility to include as many customers as possible. If done right, this leads to more revenue. For a product person then, there are good reasons to keep diversity in mind. But how do we do so? Mirja walked the audience through her personal suggestions: