Prioritisation is a key asset for every role in product management. However more often than not, principal product manager Rik Higham, believes, there is too much emphasis on improving this highly sought after skill.
Product management is beautifully messy and full of delightful uncertainty so don’t let prioritisation suck the life out of it. Rik provides some tips to make it feel like second nature.
In this article, we learn to keep the prioritisation process fast and flexible. This frees you up to focus on other crucial parts of your role, like gaining insights and actually delivering.
As you learn more about prioritisation, you’ll continue to see yourself and your team in a different light, getting smarter about which tasks to pick up next.