LATEST POSTS

How do you Make Product Management Work Effectively in a Distributed Team?

BY Tim Herbig on October 17, 2018

Ever since the shift towards agile practices, product teams have hung on to a set of core attributes, which range from cross-functional, to customer-centric, all the way up to iterative and independent. But there’s one aspect which should vanish from this list of must-haves: co-located. In this first of two posts, I look at how you […]

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How do you Implement Effective Product Experimentation?

BY Jon Noronha on October 16, 2018

As product managers, our job is to determine what matters most to our customers. At any given time, there could be 100 really great ideas that need implementing, but realistically we can only complete two or three per month. We have to ask ourselves: which three do we build? How deep do we go? And […]

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Relationship Goals: How to Resolve the Tension Between Product Management and Sales

BY Liz Love on September 20, 2018

Product managers have a unique view on what’s happening across the business, provided the relationships are working well. They work at the intersection of the User Experience, Business, and Technical teams, and have the opportunity to tap into the collective knowledge of these teams, in addition to their own interactions with the market. Being in this […]

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How to get Things Done: Raise Your Organizational Awareness

BY Kate Leto on September 18, 2018

Organizational Awareness: The Leader’s Sixth Sense In our product management community, we rightly place a great deal of attention on the people who are going to use our products. We are constantly answering that seemingly basic (yet challenging) question: What problem are we trying to solve for customers?  We test our ideas again and again. […]

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10 Hacks of Customer-Centric Enterprise Product Managers

BY Peter Krmpotic on September 6, 2018

Over the years I’ve worked alongside a number of enterprise product managers in many companies. Those who have stood out to me as particularly customer-centric have had two qualities in common. The first quality is about laying foundations and the second is about finishing touches. I’m a product manager at Adobe, a company with a long product management tradition and which has produced […]

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What Product Managers Can Learn From Sailors

BY Peter Davies on March 23, 2018

As both a keen sailor and product manager, I have come to realise that there are some interesting lessons to be learnt from sailing that could also be usefully applied to product management. Both disciplines are a blend of art and science, both have built-in constraints, and both require continuous learning because their environments are […]

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A Product Manager's Guide to Replatforming

BY Cyril Le Roux on January 22, 2018

Replatforming is arguably one of the most difficult things you can tackle in a product management career. And if experience is about learning from mistakes, let’s just say that I have a lot of experience on replatforming. First,we should start with a quick definition. Here, replatforming is about replacing the computing platform on which a […]

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Design Trends - 2018 Will be the Year of the Human

BY Andreas Conradi on January 19, 2018

Every year, the UX design team at Red Badger discusses upcoming trends, and this year we’re taking the opportunity to share our views with Mind The Product readers. 1. Inclusive and Ethical Design Goes Mainstream Accessibility has long been a consideration for our industry, but 2018 will see a new wave of users who demand […]

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Good Behavioral Product Manager, Bad Behavioral Product Manager

BY Kristen Berman on January 17, 2018

A good product manager generally has a keen instinct for human behavior. However, the best product managers have learned how to incorporate the science of human behavior in a more rigorous way than just relying on instinct. This post (with a nod from Ben Horowitz’s seminal post) introduces the idea of a behavioral product manager (BPM) – a product […]

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Make it Grow or Kill it: How to Handle Declining Usage in Products

BY Nihar Bhupalam on January 15, 2018

The median product is dying a slow death. If that seems like an overstatement, then the fact of the matter is that if usage rates are declining, a product is probably – not necessarily, but probably – in trouble. The 2017 Mixpanel Product Benchmarks Report showed that Average Daily Active User (ADAU) growth, in which active users […]

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