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Eira is an editor for Mind the Product. She's been a business journalist, editor, and copywriter for longer than she cares to think about.

Eira Hayward

Ben Horowitz’s much-repeated phrase describing product managers as the CEOs of their products has led lots of people to get enthused about product management. In this Sunday rewind we look at how MTP co-founder Martin Eriksson disagrees strongly with this thinking. Says Martin: “Unless you’re the founder and the product manager at the same time, you are not the CEO of anything”.
The CEO is ultimately responsible for the success of the business—even that similarity is a stretch, says Martin. A product manager ultimately has a CEO behind them somewhere, and can always pass the buck.
<a href="https://www.mindtheproduct.com/tag/sunday-rewind/" target="_blank" rel="noopener">Read more articles in our Sunday Rewind series.</a>
Martin says that because most product managers don’t pass the buck, this ownership of the problem and willingness to make the hard decisions means that product managers believe they are being a CEO. “However, there is a massive difference between having someone behind you or actually having the final say.”
Martin emphasises that product management is a team sport, and even product leaders are not CEOs of their products. He says: “You are not Steve Jobs, you are not a <a href="https://www.mindtheproduct.com/netflix-abstracts-team-out-of-product-design/" target="_blank" rel="noopener">lone genius</a> designing a product from your ivory tower. Never forget that as a product leader you are only as good as your team. Setting them up for success and giving them the space and air cover to do their best is ultimately how you and your product will be successful.”
Read <a href="https://www.mindtheproduct.com/product-managers-not-ceo-anything/" target="_blank" rel="noopener">Product managers — you are not the CEO of anything</a> in full to get an understanding of why it can be dangerous for product managers to buy into the idea that they are the CEOs of their products.

core/freeform

How Arize found product-market fit amidst the AI wave: Aman Khan (Head of Product)

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The key principles of PLG: Leah Tharin at #mtpcon London 2025 (Product Advisor)

Inside Amex’s mobile app redesign – Jose Quesada at #mtpcon London 2025 (VP Product, Amex)

How to structure your product org- Trisha Price (CPO, Pendo)

How to craft a product vision: Ebi Atawodi at #mtpcon London 2025 (Director of Product, YouTube)

SUNDAY REWIND: Product managers – you are not the CEO of anything

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