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Imogen brings more than 10 years of experience in print and digital to her role as Director of Content Strategy for Mind the Product. The core of her experience comes from 10 years working as an editor for Bauer Consumer Media, a division of Europe’s largest privately-owned publishing group, and as Head of Content for Benivo, an award-winning startup.

Imogen Schels

Today, as we bring our <a href="https://www.mindtheproduct.com/category/product-discovery/" target="_blank" rel="noopener noreferrer">Product Discovery Focus Week</a> to a close, we venture back to 2019 and this post by Philipp Krehl — <a href="https://www.mindtheproduct.com/product-discovery-or-product-delivery-how-do-you-decide/">Product Discovery or Product Delivery: How do you Decide?</a>
In it, Philipp answers the question: What’s the fundamental difference between product discovery and delivery or execution? 
The answer? The degree of uncertainty. 
<figure id="attachment_24320" aria-describedby="caption-attachment-24320" style="width: 1024px" class="wp-caption aligncenter"><a href="//wp-content/uploads/2021/06/pair-of-feet-standing-on-a-floor-covered-with-arrows-shutterstock_561870091.jpg"><img loading="lazy" decoding="async" class="wp-image-24320 size-large" src="//wp-content/uploads/2021/06/pair-of-feet-standing-on-a-floor-covered-with-arrows-shutterstock_561870091-1024x683.jpg" alt="pair of feet standing on a floor covered with arrows" width="1024" height="683" srcset="/wp-content/uploads/2021/06/pair-of-feet-standing-on-a-floor-covered-with-arrows-shutterstock_561870091-1024x683.jpg 1024w, /wp-content/uploads/2021/06/pair-of-feet-standing-on-a-floor-covered-with-arrows-shutterstock_561870091-300x200.jpg 300w, /wp-content/uploads/2021/06/pair-of-feet-standing-on-a-floor-covered-with-arrows-shutterstock_561870091-768x512.jpg 768w" sizes="(max-width: 1024px) 100vw, 1024px" /></a><figcaption id="caption-attachment-24320" class="wp-caption-text">Faced with uncertainty, what&#8217;s your game plan?</figcaption></figure>
Philipp shares a number of scenarios demonstrating different degrees of uncertainty and how to deal with each. A great post to clarify when to start building and when to take a step back and focus on discovery.
Read <a href="https://www.mindtheproduct.com/product-discovery-or-product-delivery-how-do-you-decide/">Product Discovery or Product Delivery: How do you Decide?</a> and explore more posts from our <a href="https://www.mindtheproduct.com/tag/sunday-rewind/">Sunday Rewind series</a><a href="https://www.mindtheproduct.com/video-badass-making-users-awesome-by-kathy-sierra/">.</a>
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core/freeform

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Product teams in flux – Pendomonium+#mtpcon roadshow: London

What’s next for product management in 2024? Nichole Mace (SVP Product and User Experience, Pendo)

Navigating your product career – Ken Chin (CPO, Spark Networks)

Perspectives from an unconventional CPO – Yuelin Li (CPO, Onfido)

Building a profitable product in the age of AI (Janet Bumpas, Product Advisor)

The future of product management – Trisha Price (CPO, Pendo)

The future of product management in 2024 and beyond (Brian Walsh, SVP Product, Pendo)

SUNDAY REWIND: Product Discovery or Product Delivery: How do you Decide?

Imogen Schels

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