Bruce looks at innovative companies which defied expectations like Tesla, Fedex, Porsche and Apple. Porsche, for example, avoided bankruptcy to become, as the CEO put it, the “most profitable car maker in the world, despite their small niche”.
Bruce says that success is “really not about technology. It’s really not about any particular structure, or words or toolset. It’s really about habits of mind – it’s really about culture.”
He points to 3 requirements for a successful product culture: vision, strategy and team.
Vision is a compelling vision of the future where people are powerful and capable, and accomplish great things – even the seemingly impossible.
Strategy is made up of commercially viable opportunities that form each step towards realising the ultimate vision.
The right kind of team is made of “missionaries, not mercenaries” – a group of people dedicated to realising and reaching the impossible vision.
Watch the original talk: Impossible outcomes by Bruce McCarthy