Roadmaps Are Dead. Long Live Roadmaps! – Janna Bastow on The Product Experience "Product people - Product managers, product designers, UX designers, UX researchers, Business analysts, developers, makers & entrepreneurs October 10 2020 True Product Development Process, roadmaps, Mind the Product Mind the Product Ltd 517 Janna Bastow on The Product Experience podcast Product Management 2.068

Roadmaps Are Dead. Long Live Roadmaps! – Janna Bastow on The Product Experience


When you have questions about roadmaps, it pays to talk to someone who has spent way too much of her life thinking about them. Janna Bastow – co-founder of both Mind the Product and ProdPad – has been trying to fix the problems of roadmaps for most of her professional life. She hacked together the first version of ProdPad to solve her own problem, then began selling to other product people to help them do the same.  She joins us on this episode to give advice for anyone ready to break up with their roadmap.

In this episode, sponsored by Amplitude, listen to learn about:

  • Roadmaps
  • Becoming outcome-driven
  • Whether every product needs a roadmap

Quote of the Episode

A roadmap should be something that’s human readable. It should be something that you put in front of somebody and say: “This is where we are now, this is where we think we’re going next, and here’s where we’re going with it later. You can see for yourself what problems we’re trying to tackle, and how we’re thinking of breaking those down – what do you think?”

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The Product Experience is hosted by Lily Smith and Randy Silver.

Lily enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. She’s currently Head of Innovation at Go Compare and has spent 13 years in the tech industry working with startups in the SaaS and mobile space. She’s worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank Bristol (which now has 800+ members!) and runs ProductCamp in Bristol and Bath.

Randy is a product consultant and coach who has been working as an interactive producer and product manager across the US and UK for nearly 20 years. A recovering music journalist and editor, he launched Amazon’s music stores in the US and UK, and has worked across sectors including museums and arts groups, online education, media and entertainment, retail and financial services. He’s held Head of Product roles at HSBC and Sainsbury’s, where he also directed their 100+-person product community. Randy’s book, What Do We Do Now? A Product Manager’s Guide to Strategy in the Time of COVID-19 is out now, with all profits going to COVID-19 relief efforts.