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Building high-performing product teams: The PDLC approach

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Join our podcast hosts Lily Smith and Randy Silver for in-depth conversations with some of the best product people around the world! Every week they chat with people in the know, covering the topics that matter to you - solving real problems, developing awesome products, building successful teams and developing careers. Find out more, subscribe, and access all episodes on <a href="https://www.mindtheproduct.com/the-product-experience/">The Product Experience homepage</a>.

The Product Experience

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<p><img loading="lazy" decoding="async" class="alignright size-medium wp-image-14843" src="//wp-content/uploads/2019/01/chris-nheu-225x300.jpg" alt="Christopher Nheu" width="225" height="300" srcset="/wp-content/uploads/2019/01/chris-nheu-225x300.jpg 225w, /wp-content/uploads/2019/01/chris-nheu-768x1022.jpg 768w, /wp-content/uploads/2019/01/chris-nheu-769x1024.jpg 769w" sizes="(max-width: 225px) 100vw, 225px" /><a href="https://twitter.com/chrisnheu" target="_blank" rel="noopener">Christopher Nheu </a>(Head of Product at Australia-based Mad Paws) came to our attention after speaking at ProductTank Sydney. His presentation, <em>Product Thinking for Marketplace Startups</em>, does an amazing job of documenting the differences between pipes and platforms, the three fundamental forces of marketplaces, and the specific challenges of catering to customers concerned with the well-being of their fur babies.</p>
<h3>Quote of the Episode</h3>
<blockquote><p>Once you start thinking of users as &#8220;bad actors&#8221;, it makes you frame their intentions really negatively &#8211; and it makes you challenge the brand and design decisions you&#8217;re making to build for this [specific] case.</p></blockquote>
<h3>Listen if you&#8217;d like to learn more about:</h3>
<ul>
<li>The fundamental way marketplaces differ from other B2B and B2C models</li>
<li>Using metrics to drive product decisions</li>
<li>The theory of matchmaking</li>
<li>How a marketplace deals with off-line interactions among its users</li>
<li>The psychology of placing pets</li>
<li>The surprising things he learned about geography as a driver</li>
<li>Why Mad Paws is the Harry Potter of their user&#8217;s lives</li>
<li>Fur babies!</li>
</ul>
<h3>Links mentioned in this episode:</h3>
<ul>
<li>Sangeet Paul Choudary &#8211; in the Harvard Business Review (<a href="https://hbr.org/2016/04/pipelines-platforms-and-the-new-rules-of-strategy" target="_blank" rel="noopener">Pipelines, Platforms, and the New Rules of Strategy</a>) and <a href="http://platformed.info/" target="_blank" rel="noopener">his personal site</a></li>
</ul>
<h3>Hosts</h3>
<p>The Product Experience is hosted by Lily Smith and Randy Silver.</p>
<p><strong>Lily</strong> enjoys working as a consultant product manager with early stage and growing startups and as a mentor to other product managers. Lily has spent 13 years in the tech industry working mainly with startups in the SaaS and mobile space. She has worked on a diverse range of products &#8211; leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank in Bristol, the Product Managers&#8217; meetup with regular events and talks on Product now with 800+ members and growing. This year Lily will be launching Productcamp in Bristol and she joins the MTP team as co-host of  The Product Experience podcast.</p>
<p>A recovering music journalist and editor, <strong>Randy</strong> has been working as an interactive producer and product manager across the US and UK for nearly 20 years. After launching Amazon’s music stores in the US and UK, Randy has worked with museums and arts groups, online education, media &amp; entertainment, retail and financial services. He’s held Head of Product roles at HSBC and Sainsbury’s, where he also directed their 100+-person product community. He&#8217;s also spoken at Mind the Product Engage (Hamburg), at a number of ProductTanks (London, Zurich, Manchester, Birmingham, Bristol, Oxford,  &amp; Brighton&#8230; so far!) and at conferences across the US and Europe.</p>
<p><img loading="lazy" decoding="async" class="alignright size-medium wp-image-14548" src="//wp-content/uploads/2016/12/the-product-experience-headphones-300x300.png" alt="The Product Experience logo" width="300" height="300" srcset="/wp-content/uploads/2016/12/the-product-experience-headphones-300x300.png 300w, /wp-content/uploads/2016/12/the-product-experience-headphones-150x150.png 150w, /wp-content/uploads/2016/12/the-product-experience-headphones-768x768.png 768w, /wp-content/uploads/2016/12/the-product-experience-headphones-1024x1024.png 1024w" sizes="(max-width: 300px) 100vw, 300px" /></p>
<h3>Music</h3>
<p>Our theme music is from Hamburg-based Pau, featuring ProductTank Hamburg’s own Arne Kittler on bass. <a href="https://www.facebook.com/Paupulism/" target="_blank" rel="noopener">Listen to more on their Facebook page</a></p>
<h3>Suggest a guest</h3>
<p>Have you seen someone give a great talk? <a href="https://mindtheproduct.typeform.com/to/oi0UyX" target="_blank" rel="noopener">Suggest a guest to us here</a></p>
<h3>Talk to us</h3>
<ul>
<li><a href="https://twitter.com/MTPpod" target="_blank" rel="noopener">Tweet at us!</a></li>
<li>Use the #podcast channel in the <a href="https://mindtheproduct.slack.com/messages/CE13B3A23" target="_blank" rel="noopener">Mind the Product slack community</a></li>
</ul>
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Podcast

What most companies get wrong about product discovery – Frances Ibe (SVP of Product, Tide)

How to estimate responsibly in product – Neil Vass (Engineering Manager, The Co-op, BBC)

Product pitfalls: how to avoid them – David Pereira (CEO, CPO, omoqo GmbH)

The illusion of quick fixes in organisational change – Steve Hearsum (Consultant, Author)

The evolution of product management – Graeme Stuart (Head of Product, Aflac)

What organisations get wrong about market expansion – Chui Chui Tan (Growth and Strategy expert)

Navigating AI bias: Insights and strategies – John Haggerty (Founder, The PM Insider)

Podcast: Marketplace Thinking and Fur Babies with Christopher Nheu

The Product Experience

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