Sunday Rewind: Pivot isn’t a 4-letter word – Sunil Parekh

In this 2017 talk from ProductTank NYC, former VP of Product Management at healthcare startup Truveris, Sunil Parekh runs through his experience of trying to build and launch OneRx, Truveris’ mobile app and a free tool for Americans to use to save money and time with their prescriptions.  

Several issues needed to be addressed soon after app's launch. The customer base was older and many of them had trouble using the app, and Truveris struggled to differentiate the app in a crowded market. Internally, roles and responsibilities were unclear, and there was high management turnover, a limited marketing budget, lofty revenue assumptions not grounded in reality, and legal and compliance challenges, says Sunil.

Sunil talks about some of the key lessons he learned from the experience.

• Don’t follow leaders blindly
• Challenge the business model
• Talk to your customers
• Fail fast and move on
• Organise your team for success
• Fight battles you believe in
• Think big, but ground yourself in reality

Watch the original talk: Pivot isn’t a 4-letter word – Sunil Parekh