Making Better Predictions – Margaret Heffernan on The Product Experience "Product people - Product managers, product designers, UX designers, UX researchers, Business analysts, developers, makers & entrepreneurs June 06 2020 True Data, Predictions, Product Roadmap, Mind the Product Mind the Product Ltd 406 Margaret Heffernan on The Product Experience Product Management 1.624

Making Better Predictions – Margaret Heffernan on The Product Experience

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If 2020 has taught us anything, it’s that predicting the future is hard and in this episode, sponsored by Amplitude, we turn to Margaret Heffernan to learn how to do it better. She’s a captivating speaker with more than 12 million views of her TED talks and a prolific writer who recently published Uncharted: How To Map The Future if she can’t help, there’s no hope!

Listen to learn more about:

  • Making predictions
  • Using data sensibly
  • Moving away from roadmaps

Quote of the Episode

The problem with models is that they are incomplete, almost by definition. They are biased and they often have agendas – in other words, we are using them to sell ideas that we already have.

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The Product Experience is hosted by Lily Smith and Randy Silver.

Lily enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. She’s currently Head of Innovation at Go Compare and has spent 13 years in the tech industry working with startups in the SaaS and mobile space. She’s worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank Bristol (which now has 800+ members!) and runs ProductCamp in Bristol and Bath.

Randy has been working as an interactive producer and product manager across the US and UK for nearly 20 years. A recovering music journalist and editor, he launched Amazon’s music stores in the US and UK, and has worked across sectors including museums and arts groups, online education, media and entertainment, retail and financial services. He’s held Head of Product roles at HSBC and Sainsbury’s, where he also directed their 100+-person product community. Randy’s book, What Do We Do Now? A Product Manager’s Guide to Strategy in the Time of COVID-19 is out now, with all profits going to COVID-19 relief efforts.