Topic

Product Strategy

Product strategy is the plan that connects what you're building to why you're building it. It’s about making thoughtful choices, what to do, what not to do, and where to focus your time and resources. A strong strategy keeps your team aligned and your product moving toward meaningful outcomes.

Personal experience: test task to search for a junior product manager vacancy

Personal experience: test task to search for a junior product manager vacancy

In this article, Hermann Antonov, Head of Product at CSI, shares his approach to creating an effective test case for hiring Junior Product Managers, offering insights on the desired candidate qualities, search outcomes, and feedback from candidates.

Hermann Antonov

Crafting a go-to-market strategy for enterprise product management

Crafting a go-to-market strategy for enterprise product management

In this article, Ketaki Vaidya, AI Product Manager at Oracle, and Aqsa Fulara, Product Manager at Google, explore several strategies to navigate the intricate terrain of Enterprise product management, specifically focusing on the unique challenges and essential strategies for a successful Go-to-Market (GTM) approach in the enterprise domain.

Aqsa Fulara

Organisations starve on a diet of low-hanging fruit

Organisations starve on a diet of low-hanging fruit

David Cox, Head of Product at Equal Experts, explains why organizations should shift from pursuing marginal gains towards understanding and addressing product debt, prioritizing strategic efficiency over quick wins.

David Cox

From chaos to clarity: Simplifying product strategy with a step by step canvas

From chaos to clarity: Simplifying product strategy with a step by step canvas

In this article, Sandra Davey, agile product coach at Organa, highlights the importance of a cohesive product strategy and shares a streamlined, user-friendly step by step canvas suitable for all experience levels.

Sandra Davey

A case study: Building a fintech in 2022 and exiting it

A case study: Building a fintech in 2022 and exiting it

In this article, Dmytro Lokshyn, highlights key learnings from building and selling a fintech. It provide insights on navigating regulatory challenges, adapting to market shifts, and thriving amidst financial crises.

Dmytro Lokshyn

Navigating the corporate labyrinth: A product manager's guide to strategic empowerment

Navigating the corporate labyrinth: A product manager's guide to strategic empowerment

In this article, Robert Schiaff, champions the concept of the “product-led strategy”, which can transform the way product managers navigate and influence within large organizations.

Robert Schlaff

Sunsetting success: How to strategically phase out products in the digital age

Sunsetting success: How to strategically phase out products in the digital age

In this comprehensive article, Balaji Ananthanpillai, senior group product manager at Paylocity, and Sabah Qazi, a seasoned product leader, explore the key steps and considerations for product managers when it's time to sunset a product.

Balaji Ananthanpillai

What product teams can learn from InVision

What product teams can learn from InVision

With InVision shutting up shop by the end of this year, we reflect on what went wrong at the UX design and software company.

Louron Pratt

Deep dive: Key considerations in evolving your product organization

Deep dive: Key considerations in evolving your product organization

Discover how product-led companies are transforming the business landscape, leveraging technology, automation, and end-to-end product organisations to create efficient, customer-centric, and innovative products.

Yohay Etsion

The decisive role of AI-powered analytics in your product strategy

The decisive role of AI-powered analytics in your product strategy

Advertorial: Most SaaS product teams are actively working on weaving AI-powered analytics into their products. Whether to create new features or entirely new data products, AI-powered analytics is top of mind, and rightfully so: today, it’s easier than ever to incorporate into applications. But before you do, let’s take a closer look at what analytics insights can do for your product, and pick the strategy, format, and tools to get the job done right.

Helen Shaughnessy

Creating a safe environment to foster team resilience

Creating a safe environment to foster team resilience

In this guest post, product leader, Johanna Feick explains how leaders can create a safe environment for teams to become more resilient and build great products.

Johanna Feick

Beyond product-led growth: Diversifying strategies with Notion and Figma

Beyond product-led growth: Diversifying strategies with Notion and Figma

Phani Vuyyuru looks at why product-led growth might not always be the silver bullet for scaling and explores some alternative strategies using Notion and Figma as case studies.

Phani Vuyyuru