Topic

Product Strategy

Product strategy is the plan that connects what you're building to why you're building it. It’s about making thoughtful choices, what to do, what not to do, and where to focus your time and resources. A strong strategy keeps your team aligned and your product moving toward meaningful outcomes.

How data analytics can plan a pivotal role in your product strategy

How data analytics can plan a pivotal role in your product strategy

Product strategy is the blueprint for product development, marketing, and growth, outlining how a company plans to achieve its business goals. Let's explore product strategy's importance and explore why data analytics is a crucial component of this process.

Manoj Suryadevara

Personalization at scale – tailoring tiered subscriptions to meet customer needs

Personalization at scale – tailoring tiered subscriptions to meet customer needs

In this guest post, Tirtha Chavan, delves into the power of personalisation and tiered subscription models when building products.

Tirtha Chavan

Accessibility is not an add-on feature—it’s the product itself

Accessibility is not an add-on feature—it’s the product itself

Sommer Panage, Senior Engineering Manager of Accessibility at Slack (prev. Apple, Twitter) shares tangible takeaways for product engineering teams to learn and evaluate the accessibility of their products, highlighting the need for all products to be accessible to be usable for millions.

Sommer Panage

Creating a clear direction for your product

Creating a clear direction for your product

Crafting an effective product vision isn't just about being clear and concise; it's also about inspiring people. If you want to make the most of your product vision, there are a few key considerations that will help get you started. Let's dive into them now!

Yohay Etsion

SUNDAY REWIND: The magic of thinking big by Lenny Rachitsky

SUNDAY REWIND: The magic of thinking big by Lenny Rachitsky

If you want to elevate your product management game and witness inspiring and actionable keynotes at our flagship #mtpcon conference in London, then you can secure your place to #mtpcon London today! Happening on 20 October, additionally, the day before (19 Oct) choose from 7, in-person workshops or our half-day Leadership Forum. We hope to see you there!

Louron Pratt

What lies in store for Threads?

What lies in store for Threads?

We look at how Threads is faring two months on from launch, and consider Meta's likely strategy for the product

Eira Hayward

The fusion phenomenon: product strategy vs UX strategy

The fusion phenomenon: product strategy vs UX strategy

Phillip Keiken makes the case for the unification of product strategy and UX strategy - what he calls the fusion phenomenon. He predicts it will usher in a new era of integrated, user-centric product delivery.

Phillip Keiken

Lessons learned from leading products at Forbes

Lessons learned from leading products at Forbes

What does it take to lead the product vision, strategy, and digital transformation journey at global media company, Forbes? We caught up with Lauren Soni, VP of Product Development at Forbes to find out about her key lessons learned.

Louron Pratt

A case study: How to develop product and business strategies

A case study: How to develop product and business strategies

Yana Arsyutina, Chief Product Officer of Netology EdTech-company, discusses the mistakes that can be made when developing separate product and business strategies, the consequences that can be expected, and advises how to avoid them using Netology as an example.

Yana Arsyutina

How product-led growth strategies will change business

How product-led growth strategies will change business

There's no question that PLG strategies are here to stay. The question instead is: Where do they go from here?

Nick Chasinov

Airbnb's product management shift: the view from product leaders

Airbnb's product management shift: the view from product leaders

The discussion on Airbnb's decision to morph its product management function into a product marketing manager role has thrown up an interesting debate. This post canvasses the views of a number of well-known product leaders in an attempt to lay out the debate as clearly and concisely as possible.

Beks Yelland

Introducing customer support into a product strategy

Introducing customer support into a product strategy

Rob Armstrong