The product lifecycle marks the journey from a product’s first introduction to consumers until its, eventual, departure from the market. Every product potentially has a lifecycle of growth, maturity, and decline. As product managers, we have to manage that lifecycle.
The PM Capsule Wardrobe (a growth playbook) by Sharon Anne Kean
In her keynote session at #mtpcon London 2022, Sharon Anne Kean, Product Lead and Head of Global Expansion at Wise, talks about the tools she finds most useful to deliver maximum impact when she doesn’t have much time for product management work. Read more »
Product value: what it is and how to deliver more of it by Etienne Garbugli
In this ProductTank Waterloo talk, Etienne Garbugli, Author of Lean B2B and Solving Product, dives into the challenges that need to be overcome and how to deliver product value. Read more »
Switching back the focus from 'Build only' to 'Build-measure-learn'
Measuring and analyzing user behavior is key throughout the entire product cycle. However, there is often an inadequacy between the pressure to deliver and the required time we should ideally spend on measuring and learning. In this post, I’ll elaborate on switching the focus back to a more balanced product cycle. Read more »
Managing mature products — Simple steps to success
Not every product makes it to maturity, but every product does potentially have a lifecycle of growth, maturity, and decline. In this post, we explore what steps product managers can take to ensure that a mature product continues to thrive over time. Read more »
Managing Manufactured Products: Growth and Decline
Post-launch, the product manager will be responsible for managing the product lifecycle through its growth, maturity and decline phases. In this final post in my series on managing manufactured products I examine the specific touch points that exist between the operations, engineering, and finance functions when managing the lifecycle of manufactured products. You can read Read more »
Product Lifecycle Management - Beyond the Early Adopter
Craig Strong, VP of Product Lifecycle Management at Pearson, talks about the work they have done to evolve their product lifecycle management and the key learnings that have taken place along the way. Pearson are a long established global company with multiple brands and acquisitions., and product lifecycle management has been a catalyst for changing Read more »