LATEST POSTS

Product value: what it is and how to deliver more of it by Etienne Garbugli

BY Andres Phillips on July 1, 2022

In this ProductTank Waterloo talk, Etienne Garbugli, Author of Lean B2B and Solving Product, dives into the challenges that need to be overcome and how to deliver product value. […] Read more »

Switching back the focus from 'Build only' to 'Build-measure-learn'

BY Ambre Josse on June 9, 2022

Measuring and analyzing user behavior is key throughout the entire product cycle. However, there is often an inadequacy between the pressure to deliver and the required time we should ideally spend on measuring and learning. In this post, I’ll elaborate on switching the focus back to a more balanced product cycle. […] Read more »

Managing mature products — Simple steps to success

BY Eira Hayward on January 24, 2022 for Prioritised Members

Not every product makes it to maturity, but every product does potentially have a lifecycle of growth, maturity, and decline. In this post, we explore what steps product managers can take to ensure that a mature product continues to thrive over time. […] Read more »

Managing Manufactured Products: Growth and Decline

BY Dustin Levy on August 20, 2018

Post-launch, the product manager will be responsible for managing the product lifecycle through its growth, maturity and decline phases. In this final post in my series on managing manufactured products I examine the specific touch points that exist between the operations, engineering, and finance functions when managing the lifecycle of manufactured products. You can read […] Read more »

Product Lifecycle Management - Beyond the Early Adopter

BY Chris Massey on October 26, 2016

Craig Strong, VP of Product Lifecycle Management at Pearson, talks about the work they have done to evolve their product lifecycle management and the key learnings that have taken place along the way. Pearson are a long established global company with multiple brands and acquisitions., and product lifecycle management has been a catalyst for changing […] Read more »