Topic
Pricing
Getting pricing right is one of the most important and challenging parts of building a product. It affects how customers perceive value, how your product competes, and how the business grows. In this section, you’ll find practical guidance, lessons from real-world experiences, and proven approaches to help you price with clarity and confidence.
What if pricing was your best feature?
In this article, Amit Godbole, regional coordinator for ProductTanks in APAC and a consultant, shares how smart pricing strategies can be as impactful as new features and why pricing should be treated as a core part of your product experience
Amit Godbole
YouTube expands subscription strategy with Premium Lite pilot
Louron Pratt
How to price your subscription product: insights and examples
Yuri Berchenko, Product Partnerships Lead at YouTube outlines a few common strategies and models for setting pricing and shares practical tips and real-world examples.
Yuri Berchenko
The dark art of product pricing
Andrew Skotzko
Pricing Strategy for Product Dummies – Fanni Fejes on The Product Experience
The Product Experience
A Guide to Unlocking Growth with Optimized Pricing
Patrick Campbell
How to price your product in a startup
Fanni Fejes
Building a Realistic Revenue Projection for a New Product
Christian Bonilla
Designing Pricing Strategies: Don't Ask – Experiment!
Chris Massey
When the price is right: managing price segmentation
Mark Stiving
Using Behavioural Economics and Dynamic Pricing With Your Products
Monika Turska
Using Pricing to Inform Your Roadmap
Mark Stiving