Eira is an editor for Mind the Product. She's been a business journalist, editor, and copywriter for longer than she cares to think about.

Eira Hayward

Frameworks

User Experience (UX)

Unlocking the secrets of UX by Javier Andrés Bargas-Avila

Louron serves as the Editor at Mind the Product, bringing 11+ years of experience in editorial roles across business and technology publications. For any editorial inquiries, you can connect with him on LinkedIn or email him at louron.pratt@pendo.io 

Louron Pratt

Product Management Career

Susana Lopes: Embracing a dual-track career ladder in product

Nishrath A. is a freelance copywriter, currently working with Civic Champs, a technology company that helps nonprofits manage their volunteers. As a freelance copywriter, her primary goal is to help businesses communicate their value in a compelling and effective way.

When she isn't working, you will find her staring intently at Visual Studio, trying to find bugs that have invaded her code.

Nishrath A

Product Management Conference

Going from 0 to 1 in Product discovery by Merci Grace

With a career founded in writing, I pivoted to Product, enjoying the challenges offered by managing diverse products while bringing clarity of communication to my work. I&#39;m passionate about seeing how fast the space is evolving, and always interested to be part of the conversation, whether as a contributor, or writer.

Jon Horvath

Video

From opinion-based to evidence-guided product development by Itamar Gilad

Make better decisions faster by Martin Eriksson

Chidi Afulezi is a product guy, digital insurgent, creative, educator, and entrepreneur who coaches and consults with leading product leaders and product teams in the private and public sectors globally.

He is currently building the Product Leadership Accelerator, a Pan-African associate product management program and also serves as a product faculty and instructor at the African Leadership University School of Business and CRA Public Sector Fellowship, Haas School of Business at UC Berkeley, and General Assembly.

Chidi Afulezi

A playbook for building products in Africa

a seasoned professional with over 13 years of experience in data and business analysis. Currently at Data Axle, he leverages his expertise to bridge the gap between complex data insights and actionable business strategies.

sanjay mood

Community Post

Product Management

Why Agile needs more than stand-ups and sprints

Mike Belsito is Head of Product Evangelism for Pendo and Mind the Product and is seen as one of product management’s most notable connectors. 

Mike spent over a decade leading two of the most recognized communities in product management – first as co-founder of Product Collective, home to INDUSTRY: The Product Conference – and then at Mind the Product, after Pendo brought the two together in September 2024. Through both, he's built spaces where product people connect, grow, and take their craft seriously.

Before his community-building chapter, Mike was a startup founder and operator, serving as a co-founder, executive, and early employee in several technology startup companies. He is currently under contract with Wiley to write The Future-Proof Product Manager – a book that explores the timeless characteristics helping product people stay valuable through any period of massive change. It is due out in February 2027. His work has been featured in the New York Times, The Atlantic, CNN, NPR, and PBS.


Mike Belsito

Jobs to be done for Product Managers

Petra Wille is an independent product management consultant and product discovery coach. She loves to help her customers build products and teams from scratch. Alongside her freelance work, Petra co-organizes and curates MTP Engage Hamburg and is always waiting for some windy days: she's a huge kite-surfing enthusiast.

Petra Wille

Optimizing teams: A dual perspective on Team Topologies

Petra focuses on helping teams turn their ideas into amazing products. She thrives on tackling complex challenges, refining processes, and driving innovation. Like an alchemist, mixing passion with purpose and connecting the dots between concepts.

Petra Ivanigova

Your first 100 days as a product owner

Hans-Jörg is Head of Product Management at H&amp;F Solutions GmbH and there reshaping the future of data communication between enterprises. He is former Product Manager for Service Catalog Management and HDIM at FNT Software. He is driven by Product Leadership and sensibly applied methods are his passion. He is an experienced agile coach handling organizational development with a product centric approach.

Hans-Jörg Roser

New structures for product growth and product-centric organizations

Elizabeth is a Product Consultant with 18F, an Associate Principal at Conflux, the fast flow consultancy, and a keynote speaker. Over the past 15 years, she has held product and portfolio leadership roles in both public and private sectors, which have left her passionate about promoting humane, ethical, and intentional leadership.

Elizabeth Ayer

Product leaders' guide to team topologies

Greg Bayer is Managing Director of Silver Ridge Advisors where he leads the product management and digital transformation practice. Prior to Silver Ridge, Greg led the Product Operations organization for Thomson Reuters across its 125 news, accounting and legal products and was Product SVP for Nielsen’s Marketing Cloud (NMC), its data management and identity platform. Greg has also held product leadership roles at companies such as Sony, Rakuten and Annalect (an Omnicom company). Greg graduated from Princeton University and is a part-time lead instructor for General Assembly’s Product Management course.

Greg Bayer

OKRs

Cascading OKRs – more trouble than it’s worth

Yohay Etsion is a skilled product executive with an extensive background in various leadership positions, including General Manager and VP Product positions at NICE and Cognyte. Throughout his career, Yohay has taken on numerous executive roles, proving his ability to inspire teams, manage large-scale projects, and drive growth for businesses in the tech industry.
What truly sets Yohay apart, though, is his innate talent for making a point and his passion for teaching and mentoring others. As an executive and product coach, he has made a significant impact on the careers of countless professionals, guiding them to develop their skills and reach their full potential.

Yohay is not only an accomplished leader in his field, but also a generous mentor, empowering others to succeed in their own careers. His unique ability to break down complex concepts and communicate them clearly, combined with his extensive experience and expertise, make him an invaluable resource for anyone looking to grow and excel in the world of product management.

Whether it's through one-on-one coaching or group workshops, Yohay's dedication to helping others shines through, making him an inspiring and motivating figure for aspiring product managers and executives alike.

Yohay Etsion

Product org maturity model: A suggested framework for success

Ayesha has been developing and shipping industry-recognised B2B2C SaaS products for telcos. She is a Product manager and team leader, with experience from digital and physical products spanning a wide spectrum of the product lifecycle (products in Development, Introduction, Growth and Maturity stages). Product partners include Google, Apple, Microsoft, Netflix and other international and regional content providers and aggregators.

Ayesha is passionate about creating delightful customer experiences. She has 15+ years experience working with customers and translating the customer voice into products and solutions that customers loves. She is a Coach/Mentor for HerTech startups and has been a Speaker at the Global Carrier Billing Summit 2021.