Eira is an editor for Mind the Product. She's been a business journalist, editor, and copywriter for longer than she cares to think about.

Eira Hayward

Frameworks

User Experience (UX)

Unlocking the secrets of UX by Javier Andrés Bargas-Avila

Louron serves as the Editor at Mind the Product, bringing 11+ years of experience in editorial roles across business and technology publications. For any editorial inquiries, you can connect with him on LinkedIn or email him at louron.pratt@pendo.io 

Louron Pratt

Product Management Career

Susana Lopes: Embracing a dual-track career ladder in product

Nishrath A. is a freelance copywriter, currently working with Civic Champs, a technology company that helps nonprofits manage their volunteers. As a freelance copywriter, her primary goal is to help businesses communicate their value in a compelling and effective way.

When she isn't working, you will find her staring intently at Visual Studio, trying to find bugs that have invaded her code.

Nishrath A

Product Management Conference

Going from 0 to 1 in Product discovery by Merci Grace

With a career founded in writing, I pivoted to Product, enjoying the challenges offered by managing diverse products while bringing clarity of communication to my work. I&#39;m passionate about seeing how fast the space is evolving, and always interested to be part of the conversation, whether as a contributor, or writer.

Jon Horvath

Video

From opinion-based to evidence-guided product development by Itamar Gilad

Make better decisions faster by Martin Eriksson

Yohay Etsion is a skilled product executive with an extensive background in various leadership positions, including General Manager and VP Product positions at NICE and Cognyte. Throughout his career, Yohay has taken on numerous executive roles, proving his ability to inspire teams, manage large-scale projects, and drive growth for businesses in the tech industry.
What truly sets Yohay apart, though, is his innate talent for making a point and his passion for teaching and mentoring others. As an executive and product coach, he has made a significant impact on the careers of countless professionals, guiding them to develop their skills and reach their full potential.

Yohay is not only an accomplished leader in his field, but also a generous mentor, empowering others to succeed in their own careers. His unique ability to break down complex concepts and communicate them clearly, combined with his extensive experience and expertise, make him an invaluable resource for anyone looking to grow and excel in the world of product management.

Whether it's through one-on-one coaching or group workshops, Yohay's dedication to helping others shines through, making him an inspiring and motivating figure for aspiring product managers and executives alike.

Yohay Etsion

Community Post

Product org maturity model: A suggested framework for success

Ayesha has been developing and shipping industry-recognised B2B2C SaaS products for telcos. She is a Product manager and team leader, with experience from digital and physical products spanning a wide spectrum of the product lifecycle (products in Development, Introduction, Growth and Maturity stages). Product partners include Google, Apple, Microsoft, Netflix and other international and regional content providers and aggregators.

Ayesha is passionate about creating delightful customer experiences. She has 15+ years experience working with customers and translating the customer voice into products and solutions that customers loves. She is a Coach/Mentor for HerTech startups and has been a Speaker at the Global Carrier Billing Summit 2021.

Ayesha Farhat

OKRs

WHAM! A framework for workshopping product OKRs

Christina is the Director of Product-led Growth at CallRail, a lead intelligence platform serving over 200,000 companies.  Building a career on data driven decision making and intense customer empathy, Christina thrives at the intersection of a great user experience and delivering on revenue goals. Prior to joining CallRail, Christina managed a diverse range of products at The Weather Channel including weather.com and The Weather Channel app for Android.

Christina Bourne

Using traditional product frameworks in modern growth practices

Glo Robinson is an AI-focused Product Manager and former tech founder. Skilled at building and launching products (from ideation to GTM), Glo has consulted/advised 30+ startups, including those in generative AI, B2B SaaS, fintech, health-tech, consumer tech, marketplaces, media, travel tech and developer tools.

Glo Robinson

Artificial Intelligence (AI) & Machine Learning (ML)

How to use existing product documentation to generate marketing materials using AI

Shubhansha is a successful product executive with 12+ years of experience, speaker, women in leadership' advocate and holds a MS in Computer Science from Carnegie Mellon.

Currently she is the Head of Product at Yelp, leading a global team of product managers responsible for Yelp's user generated content and community. Prior to Yelp, Shubhansha led the consumer logging for MyFitnessPal where she has a patent pending for her recipe-matching algorithm.

Shubhansha believes in a multidimensional career. She is a keynote speaker at several product national &amp; international conferences, a coach for women in product, and her work has been featured in Forbes, Fox.

Shubhansha Agrawal

Product Leadership

The first 90 day plan for new product leaders

Viggy Gadvi is a tenured product manager with over 10 years' worth of experience in software development, product and marketing. He has led multifaceted teams from across the board -- his latest position being Senior Growth Product Manager at Better where he oversees key metrics that are essential to growth and business success

Vignaraj Gadvi

Hick's Law – Keep it simple and straightforward

Jean-Christophe is a passionate product management expert with 15 years of experience in developing products for SaaS companies or personal projects. 

His passion is to drive innovative solutions with people and new technologies. I have a technical background with a bit less than 10 years of experience working as product manager in various environments. 

With the help of all the other product leaders working with dualoop, a product management consulting firm founded by Timothé Geimer, their ambition is to put our years of experience together to elevate product quality in companies and to provide people with greater products worldwide.

Jean-Christophe Vanderstraeten

The balanced scorecard: a framework that drives impact

Isabelle leads our Product and Design departments at Def Method. She has been a Product Manager for 13 years working in startups and consultancies such as Current, Betterment, and Pivotal Labs. She has experience with all aspects of the product life cycle and on a wide variety of products including consumer-facing products as well as enterprise and B2B products. She is dedicated to hiring and developing the best product managers and designers and supporting them as they deliver impactful software that solves important business and user needs for Def Method’s clients. Outside of work, she enjoys kitesurfing, metalsmithing, and hanging out with her 3-year-old, Zoe.

Isabelle Berner

The (Def)inition Lab: Our recipe for reducing the risk of product failure

Brendan has been working in the tech product space for the past eleven years and has recently returned to Australia, after six years in Sweden, five of which spent at Spotify during their hyper-growth phase, first as an Agile Coach and then as the Product Manager for Spotify’s desktop client.

Brendan Marsh

Product Strategy

The PM Competency Framework: Making Product Management growth a team effort

Kevin is a product management leader, integrating human-centered design, agile, sustainability and humour into e-commerce, news and analytic solutions used by hundreds of thousands around the globe.