Topic
Customers
Customers are at the centre of every successful product and business. Understanding their needs, behaviours, and challenges is key to building solutions that deliver real value. In this section, you’ll find practical approaches, tools, and perspectives to help you stay close to your customers and build with confidence.
5 lessons I learned after conducting 100+ customer interviews
In this article, Dmitry Vorontsov, a product manager at Netwrix, shares key lessons from his own experience to help you make the most of customer interviews, ensuring they lead to actionable insights and better product decisions.
Dmitry Vorontsov
Are you really understanding your users or going through the motions?
In this article, Meltem Naz Kaso, a UX Research leader, explores how to approach user interactions with the right intentions to create truly user-centric products.
Meltem Naz Kaso
Sunday Rewind: Sense & Respond: The farm awakens by Jeff Gothelf and Josh Seiden
This week’s Sunday Rewind is a keynote from #mtpcon San Francisco 2017, in which Josh Seiden and Jeff Gothelf look at wheat farming and changes to the John Deere business model through a product lens.
Eira Hayward
The critical role of customer voice in product management
In this article, Prashant Mahajan, Founder of Zeda.io, explores the importance of the voice of customer, the challenges of integrating customer feedback, and effective strategies to navigate these challenges for sustained innovation and growth.
Prashant Mahajan
Why traditional product management may not work for Gen Z users
In this article, Chetan Zawar, a product lead at TikTok, explores the evolution of product management in the digital age, highlighting differences between Millennials and Gen Z in technology use and values. He advocates for an updated approach that emphasises authenticity, ethical practices, and rapid adaptation based on user feedback to cater to the nuanced needs of both generations.
Chetan Zawar