Topic
Customers
Customers are at the centre of every successful product and business. Understanding their needs, behaviours, and challenges is key to building solutions that deliver real value. In this section, you’ll find practical approaches, tools, and perspectives to help you stay close to your customers and build with confidence.
Are B2B PMs too far from customers?
The Product Experience
How to deal with a shrinking customer base
Eira Hayward
How revisiting your ICP twice a year can save your B2B product
In this article, product manager Maria Ilina shares how redefining our Ideal Customer Profile five times helped them double product revenue year over year.
Maria Ilina
Sunday Rewind: How to face the challenges of customer retention
Eira Hayward
Sunday Rewind: How to find out what your customers want by Janet Bumpas
Eira Hayward
Why you should ignore your loudest customers
In this article, Jim Vincent, a product manager at Epicor, explores the challenges product managers face when prioritising customer feedback and makes the case for focusing on profitable and repeatable customers rather than catering to the loudest voices.
Jim Vincent
7 ways to retain customers in the telecommunications field
In this article, Rustam Orudzhev, a senior telecom analyst, explores innovative, digital-first strategies for customer retention in telecommunications.
Rustam Orudzhev
Deep dive: Creating effective retention strategies
Mike Belsito
How behavioral economics can improve product strategy
In this piece, Sabarinath Viji Selvam, a product manager at Daily.dev, explores how product managers can apply principles of behavioural economics and user psychology, in combination with the Octalysis framework, to develop effective product strategies.
Sabarinath Viji Selvam
Products on average retain 30% of customers after 3 months: Product benchmark findings
Louron Pratt
Users engage with only 6% of product features: Product benchmark findings
Louron Pratt
5 lessons I learned after conducting 100+ customer interviews
In this article, Dmitry Vorontsov, a product manager at Netwrix, shares key lessons from his own experience to help you make the most of customer interviews, ensuring they lead to actionable insights and better product decisions.
Dmitry Vorontsov