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Mind the Product

Artificial intelligence (AI)

Synthesia becomes the UK’s largest AI product: Lessons for product teams

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Does product management only work for tech and startups?

B2B product management

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Minimum Viable Product

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Meta scraps third-party fact checking in favour of community notes

Join our podcast hosts Lily Smith and Randy Silver for in-depth conversations with some of the best product people around the world! Every week they chat with people in the know, covering the topics that matter to you - solving real problems, developing awesome products, building successful teams and developing careers. Find out more, subscribe, and access all episodes on <a href="https://www.mindtheproduct.com/the-product-experience/">The Product Experience homepage</a>.

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The Product Experience

<div id="buzzsprout-player-11829713"></div>
<p><script src="https://www.buzzsprout.com/1797429/11829713-bringing-products-to-market-lea-hickman-on-the-product-experience.js?container_id=buzzsprout-player-11829713&#038;player=small" type="text/javascript" charset="utf-8"></script></p>
<p>New products get tested and brought to market every day across different scales and sectors. What are the most essential go-to-market keys to make a product launch successful?</p>
<p>There was no one better to discuss this with than Lea Hickman, now Partner at Silicon Valley Product Group—who played a crucial part in introducing Adobe&#8217;s subscription model for the creative cloud—joins us on the podcast to discuss bringing products to market.</p>
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<p><b>Featured Links:</b> Follow Lea on <a href="https://www.linkedin.com/in/leahickman/" target="_blank" rel="noopener">LinkedIn</a> and <a href="https://twitter.com/leahickman" target="_blank" rel="noopener">Twitter</a> | <a href="https://www.svpg.com/" target="_blank" rel="noopener">Silicon Valley Product Group</a> | Marketecture <a href="https://wordspy.com/index.php?word=marketecture" target="_blank" rel="noopener">definition</a> | Martina Lauchengco&#8217;s <a href="https://www.amazon.co.uk/Loved-Rethink-Marketing-Products-Silicon/dp/1119703646?_encoding=UTF8&amp;qid=1668457906&amp;sr=8-1&amp;linkCode=sl1&amp;tag=nervinenet-21&amp;linkId=a2857689621df14c24fde11e5f586ba9&amp;language=en_GB&amp;ref_=as_li_ss_tl" target="_blank" rel="noopener">book</a> <em>&#8216;Loved: How to Rethink Marketing for Tech Products&#8217;</em></p>
<p>&nbsp;</p>

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Podcast

Understanding Product Equity in Tech – Glenn Block (Founder and CEO, ProdSense)

It’s not you, it’s them – frustrating things orgs do – Keji Adedeji (Product Leader and Coach)

How Yahoo creates a great experience for its users – Kameron Canbaz (Product Manager, Workflow and UX at Yahoo)

AI ethics advice from former White House technologist – Kasia Chmielinski (Co-founder, The Data Nutrition Project)

Building an Associate Product Manager program at Miro – Thor Mitchell (Product Executive-in-Residence, Balderton Capital)

How CX works with Product at Ikea – Hanneke Hoogewerf (Sr Strategic Experience Designer, IKEA)

How to prioritise your work for impact- Nacho Bassino (Product Leadership Coach)

How Google makes AI work at Enterprise scale – Miku Jha (Director, AI/ML and Generative AI, Google Cloud)

It’s the Strategy, stupid – Andrew Martinez-Fonts (VP Product, Honeysales)

Bringing products to market – Lea Hickman on The Product Experience

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Bringing products to market – Lea Hickman on The Product Experience

The Product Experience

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