New products get tested and brought to market every day across different scales and sectors. What are the most essential go-to-market keys to make a product launch successful?
There was no one better to discuss this with than Lea Hickman, now Partner at Silicon Valley Product Group—who played a crucial part in introducing Adobe’s subscription model for the creative cloud—joins us on the podcast to discuss bringing products to market.
Featured Links: Follow Lea on LinkedIn and Twitter | Silicon Valley Product Group | Marketecture definition | Martina Lauchengco’s book ‘Loved: How to Rethink Marketing for Tech Products’
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