Author
Lisa Murkin
Lisa Murkin is a Lead Product Manager at Elsewhen, a digital product consultancy, with over 10 years of experience building digital products for B2B SaaS and B2C organisations, including roles at Accenture, Arcadia, and Photobox. Passionate about GenAI, Lisa is driven by the exploration of untapped problems and potential solutions. She believes Product Management is about bridging business goals with engineering capabilities, weaving user needs into every stage of development to create impactful products that resonate.
Articles by Lisa
How to actually prove AI agent ROI
How to drive internal AI adoption
In this article, Lisa Murkin, Lead Product Manager at Elsewhen, shares how a simple, practical workshop helped internal teams at Elsewhen explore AI in a way that felt relevant and achievable.
How to build an Enterprise AI Agent
What does a product management consultant do anyway?
Generative UI for product managers: A new frontier
In this article, Lisa Murkin, Senior Product Manager at Elsewhen, explores how Generative UI can reshape product design with adaptive, user-focused interfaces, highlighting its potential and challenges.
Learning from experience: Key takeaways from our GenAI project
Lisa Murkin, Senior product Manager at Elsewhen, shares her learnings from integrating Generative AI into advertising workflows to improve campaign efficiency and targeting relevance.