Author
Heriton Duarte
I have led product development and strategy in multinational corporations and startups, working across B2B and B2C SaaS solutions. My experience includes driving innovation in mature products and greenfield initiatives. Academically, I am pursuing a PhD in Business Management and hold two master's degrees in Business Management and Administration, with a focus on strategy and competitiveness. Additionally, I’ve completed several specializations in strategy and applied technology, as well as an MBA in Project Management.
Articles by Heriton
The customer is always right...until they aren't
Why setting short-term goals can be problematic for high-tech companies
Opportunity cost and the systematic value loss in product development
In this article, Heriton Mascarelo Duartea, a senior product manager, explores the hidden pitfalls of prioritizing short-term requests over long-term product vision.