Author

Eira Hayward

Eira is an editor for Mind the Product. She's been a business journalist, editor, and copywriter for longer than she cares to think about.

Articles by Eira

Sunday Rewind: The good, bad, and ugly of OKRs by Jenny Herald

In this Sunday Rewind, OKR evangelist Jenny Herald offers lots of advice on how to craft OKRs and make them work for your organisation

International strategy with a 360 view by Chris Butler

In this ProductTank SF talk, Github’s Chris Butler shares his experimental framework for building a resilient strategy

Sunday Rewind: Org charts eat culture for breakfast: Why an agile mindset alone won’t help you by Björn Waide

In this week's Sunday Rewind from 2021 Björn Waide shares his experiences of building a free-thinking innovative business culture.

Sunday Rewind: AARRR vs RARRA: Pirate metrics explained

In this week's Sunday Rewind, Ben Crouch explains what pirate metrics are with examples to show whether they lead to buried treasure

Networking in product management: Lessons from product experts

Sunday Rewind: Why data science and UX research teams are better together

This week's Sunday Rewind is a 2018 ProductTank talk from Chris Abad on the benefits of combining data science and user research teams

What to do when it's time to pivot in product: Lessons from Bumble

Pivots, those shifts in direction in pursuit of a vision, are part of life for any business. We look at why businesses pivot and talk to the team at women-first dating app Bumble about their recent work to evolve the app's user experience

Transformed: Moving to the product model by Marty Cagan

In this ProductTank Brisbane talk, Marty Cagan explains how his book Transformed tries to help you understand how to change your organisation and move to the product model,