Dan Apps

Dan Apps is the Founder and Managing Director of ARCANED. He is a product leader with 17 years’ experience, including 12 years client-side, and is often brought in to help organisations stabilise complex delivery and turn unclear plans into executable work. His focus includes programme recovery, product operating models, and aligning leadership, product and engineering around what needs to be true before teams scale delivery. Dan is also the creator of the BackBuild Framework, a practical approach to mapping dependencies and sequencing high-risk work.