The Product Experience

Why is product so hard at the moment?

July 8, 2026/2 min read

Charity Ibhadon is a Global Product Director at WPP, where she leads the development of an AI marketing tool. With 15 years in product — including three formative years at ASOS during its high-growth heyday — she came to the discipline via a decade in investment banking and an executive MBA. She has operated at VP and CPO level, leading large international teams across consumer technology and media.

We discuss:

— Why the explosion of product frameworks, books, and LinkedIn benchmarks has made it harder, not easier, to feel like you're doing the job well — regardless of seniority

— How the physical symptoms of burnout can masquerade as markers of success, and why high-achieving women in particular are vulnerable to that misreading

— What it actually takes to recover: stepping away, finding what your body needs outside of work, and stopping short of making your job your entire identity

— Why being genuinely enjoyable to work with is a more durable career advantage than any certification or methodology

— How the Eisenhower matrix — do, defer, delegate, delete — can be a practical daily tool for protecting energy, not just a poster on a wall

— The case for "happy high status": remaining calm and unflappable under pressure as a learnable leadership behaviour, not a personality trait

— Why commercial curiosity — understanding what moves the business and staying interested in the world — will matter more for long-term product careers than AI certificates

Chapters:

  • 0:00 Introduction
  • 1:29 Charity's background
  • 4:00 Why product feels harder than ever
  • 6:34 Why fun at work matters
  • 8:45 Recognising burnout
  • 10:25 When burnout feels like success
  • 12:13 Finding your way back
  • 16:18 Fun as a strategic advantage
  • 18:00 Staying calm under pressure
  • 22:26 The "CEO of the product" myth
  • 22:41 Mindset for a long career in product
  • 24:45 Building resilience
  • 26:35 Wrap-up

Referenced

  • Eisenhower matrix | https://en.wikipedia.org/wiki/Priority_Matrix
  • Charity's keynote at #mtpcon London | https://www.youtube.com/watch?v=Pxp4ga--bkM