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Mind the Product

Guest Post

Product design fundamentals every product manager should know

Product Management

Product strategy pitfalls (and how to avoid them)

B2B product management

Artificial Intelligence (AI) & Machine Learning (ML)

Building Product Teams

Business Strategy

Data Driven Product Management

Digital Transformation

Diversity and Inclusion

Minimum Viable Product

OKRs

Prioritisation

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Product Research

Product Development Process

Product Ethics

Product Discovery

Product Leadership

Product Management Career

Product Strategy

Stakeholder Management

🌎 <a href="https://www.mindtheproduct.com/world-product-day/" style="color:#FFFFFF;text-decoration:underline;">Happy World Product Day!</a> Be sure to celebrate product, yourself, and your peers today! 🎉

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Join our podcast hosts Lily Smith and Randy Silver for in-depth conversations with some of the best product people around the world! Every week they chat with people in the know, covering the topics that matter to you - solving real problems, developing awesome products, building successful teams and developing careers. Find out more, subscribe, and access all episodes on <a href="https://www.mindtheproduct.com/the-product-experience/">The Product Experience homepage</a>.

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The Product Experience

<div id="buzzsprout-player-8711819"></div>
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<p><img loading="lazy" decoding="async" class="alignright size-full wp-image-21645" src="https://www.mindtheproduct.com/wp-content/uploads/2020/10/susana-videira-lopes.jpg" alt="Susana Videira Lopes" width="200" height="200" srcset="https://www.mindtheproduct.com/wp-content/uploads/2020/10/susana-videira-lopes.jpg 200w, https://www.mindtheproduct.com/wp-content/uploads/2020/10/susana-videira-lopes-150x150.jpg 150w" sizes="(max-width: 200px) 100vw, 200px" /></p>
<p>We first saw Onfido&#8217;s Susana Lopes talk about how she used the State of the Product presentation to manage stakeholders and drive alignment at London&#8217;s Product Camp. She&#8217;s since written two great articles on the subject (<em>Tools to Help Product Managers Think Strategically and Commercially</em> <a href="https://www.mindtheproduct.com/tools-to-help-product-managers-think-strategically-and-commercially/" target="_blank" rel="noopener noreferrer">Part 1</a> and <a href="https://www.mindtheproduct.com/tools-to-help-product-managers-think-strategically-and-commercially-state-of-product-meeting/" target="_blank" rel="noopener noreferrer">Part 2</a>), and she joins us on the podcast to dive further into the topic.</p>
<p><span style="font-size: 1rem;">In this episode, sponsored by <a href="https://amplitude.com/mtp" target="_blank" rel="noopener noreferrer"><em>Amplitude</em></a>, l</span><span style="font-size: 1rem;">isten to learn about:</span></p>
<ul>
<li>The State of Product presentation</li>
<li>Strategic alignment for teams</li>
<li>Roadmaps</li>
</ul>
<h3><span style="color: inherit; font-family: rawline, sans-serif; font-size: 1.75rem;">Quote of the Episode</span></h3>
<blockquote><p>Don’t try to do everything to start with, literally pick one thing&#8230; Find your minimal viable state of product before you then invite all of the execs into the room.</p></blockquote>
<h3><span style="color: inherit; font-family: rawline, sans-serif; font-size: 1.75rem;">Related Links</span></h3>
<ul>
<li>Follow Susana on <a href="https://twitter.com/susanavlopes" target="_blank" rel="noopener noreferrer">Twitter</a> and <a href="https://www.linkedin.com/in/susanavideiralopes/" target="_blank" rel="noopener noreferrer">LinkedIn</a></li>
<li>Susana&#8217;s State of Product <a href="https://www.susanavideiralopes.com/writing" target="_blank" rel="noopener noreferrer">Slide Deck</a></li>
<li>Porter&#8217;s 5 Forces <a href="https://www.investopedia.com/terms/p/porter.asp" target="_blank" rel="noopener noreferrer">model</a></li>
<li>&#8216;What is SWOT analysis?&#8217; <a href="https://www.bl.uk/business-and-ip-centre/articles/what-is-swot-analysis" target="_blank" rel="noopener noreferrer">piece</a></li>
<li>Melissa Perri&#8217;s <em><a href="https://www.amazon.co.uk/Escaping-Build-Trap-Melissa-Perri/dp/149197379X/ref=as_li_ss_tl?dchild=1&amp;keywords=melissa+perri&amp;qid=1603746592&amp;sr=8-1&amp;linkCode=sl1&amp;tag=nervinenet-21&amp;linkId=59b1c6b0d0a83c453123bfbb68e86413&amp;language=en_GB" target="_blank" rel="noopener noreferrer">Escaping The Build Trap</a></em></li>
<li>Marco Iansiti &amp; Karim R. Lakhani&#8217;s <a href="https://www.amazon.co.uk/Competing-Age-AI-Leadership-Algorithms/dp/1633697622/ref=as_li_ss_tl?crid=3KA6Y43P6DICK&amp;dchild=1&amp;keywords=competing+in+the+age+of+ai&amp;qid=1603748101&amp;sprefix=competing+in+th,aps,525&amp;sr=8-1&amp;linkCode=sl1&amp;tag=nervinenet-21&amp;linkId=08340292bbebe727e1b4ad7e9beca534&amp;language=en_GB" target="_blank" rel="noopener noreferrer"><em>Competing In The Age Of AI</em></a></li>
</ul>
<h3>Get in Touch, Rate Us and More!</h3>
<ul>
<li>Visit <a href="https://www.mindtheproduct.com/the-product-experience/" target="_blank" rel="noopener noreferrer">The Product Experience homepage</a> for more information and more episodes!</li>
<li>Know the perfect guest? Great! <a href="https://mindtheproduct.typeform.com/to/oi0UyX" target="_blank" rel="noopener noreferrer">Suggest them here</a></li>
<li>Chat to us on <a href="https://twitter.com/MTPpod" target="_blank" rel="noopener noreferrer">Twitter</a> or in our dedicated <a href="https://mindtheproduct.slack.com/messages/CE13B3A23" target="_blank" rel="noopener noreferrer">Mind the Product #podcast Slack channel</a></li>
<li>Review us on your podcast app so that we can use your feedback to be better</li>
<li>Like our theme music? It&#8217;s Hamburg-based <a href="https://open.spotify.com/artist/1VMVuOfARzbrNK6mCJs14o?si=As_IFCusT8y7mRIRikgYLw" target="_blank" rel="&quot;noopener noopener noreferrer">Pau</a>, featuring ProductTank Hamburg’s Arne Kittler!</li>
</ul>
<h3>Our Hosts</h3>
<p>The Product Experience is hosted by Lily Smith and Randy Silver.</p>
<p><strong>Lily</strong> enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. She&#8217;s currently Head of Innovation at Go Compare and has spent 13 years in the tech industry working with startups in the SaaS and mobile space. She&#8217;s worked on a diverse range of products &#8211; leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank Bristol (which now has 800+ members!) and runs ProductCamp in Bristol and Bath.</p>
<p><strong>Randy</strong> is a product consultant and coach who has been working as an interactive producer and product manager across the US and UK for nearly 20 years. A recovering music journalist and editor, he launched Amazon’s music stores in the US and UK, and has worked across sectors including museums and arts groups, online education, media and entertainment, retail and financial services. He’s held Head of Product roles at HSBC and Sainsbury’s, where he also directed their 100+-person product community. Randy&#8217;s book, <a href="https://outofowls.com/book" target="_blank" rel="noopener noreferrer"><em>What Do We Do Now? A Product Manager&#8217;s Guide to Strategy in the Time of COVID-19</em></a> is out now, with all profits going to COVID-19 relief efforts.</p>

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The State of the Product – Susana Lopes on The Product Experience

The Product Experience

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