We first saw Onfido’s Susana Lopes talk about how she used the State of the Product presentation to manage stakeholders and drive alignment at London’s Product Camp. She’s since written two great articles on the subject (Tools to Help Product Managers Think Strategically and Commercially Part 1 and Part 2), and she joins us on the podcast to dive further into the topic.
In this episode, sponsored by Amplitude, listen to learn about:
- The State of Product presentation
- Strategic alignment for teams
Quote of the Episode
Don’t try to do everything to start with, literally pick one thing… Find your minimal viable state of product before you then invite all of the execs into the room.
- Follow Susana on Twitter and LinkedIn
- Susana’s State of Product Slide Deck
- Porter’s 5 Forces model
- ‘What is SWOT analysis?’ piece
- Melissa Perri’s Escaping The Build Trap
- Marco Iansiti & Karim R. Lakhani’s Competing In The Age Of AI
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- Like our theme music? It’s Hamburg-based Pau, featuring ProductTank Hamburg’s Arne Kittler!
The Product Experience is hosted by Lily Smith and Randy Silver.
Lily enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. She’s currently Head of Innovation at Go Compare and has spent 13 years in the tech industry working with startups in the SaaS and mobile space. She’s worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank Bristol (which now has 800+ members!) and runs ProductCamp in Bristol and Bath.
Randy is a product consultant and coach who has been working as an interactive producer and product manager across the US and UK for nearly 20 years. A recovering music journalist and editor, he launched Amazon’s music stores in the US and UK, and has worked across sectors including museums and arts groups, online education, media and entertainment, retail and financial services. He’s held Head of Product roles at HSBC and Sainsbury’s, where he also directed their 100+-person product community. Randy’s book, What Do We Do Now? A Product Manager’s Guide to Strategy in the Time of COVID-19 is out now, with all profits going to COVID-19 relief efforts.