The Anatomy of a Pivot by Asha Haji

In this November 2020 #mtpcon Digital keynote, Asha Haji, Co-Founder and COO and Founders Academy shares her recent experience of a pivot. She talks about what drives a pivot, how to decide what to pivot to, and how to manage your pivot once it’s started.

Watch the video to see the talk in full. Or read on for an overview of Asha’s key points:

The Drivers of a Pivot

To begin the talk, Asha asks the question: “What are the key drivers of a pivot?” and provides three possible reasons:

1. The business can’t achieve growth fast enough
2. The business is being pulled in a new direction
3. The market’s circumstances have changed

Deciding What To Pivot To

If your circumstances require a pivot t…