The Impact of Covid on Product Managers and the Products They Build "Product people - Product managers, product designers, UX designers, UX researchers, Business analysts, developers, makers & entrepreneurs November 11 2020 True COVID-19, Prioritised Members' Content, Product Development, product management, remote working culture, Mind the Product Mind the Product Ltd 3073 Product Management 12.292

The Impact of Covid on Product Managers and the Products They Build

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As many of the world’s major economies work to address the second wave of Covid-19, we thought it would be an appropriate time to look at how the pandemic has changed product management and whether these changes are likely to be long-lasting, even permanent.

We can split businesses into those that have been able to pivot to digital and those that haven’t – and many of the latter type found they were unable to keep going – a statistic from April 2020 shows that nearly a quarter of businesses in the UK were forced to close their doors in the first wave of the pandemic. Lots of businesses have pivoted in the last seven or eight months, lots have spotted new opportunities, more than a few have been guilty of opportunism.

As product consultant, our

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