Assaph served in the army, speaks several languages, and is proficient in many martial arts, but promises he isn't a spy. He's also written several books, but though he learnt storytelling, editing, and marketing from publishing them they're about worlds well before computers and Product Management. Regarding this, he has filled various roles in technology for 25 years, has been a Product Manager for half that, and has been leading product teams for the past few years, so he likes to think he has a clue.

You can connect with Assaph professionally on LinkedIn, read his Substack on https://assaph.substack.com/ or find his creative efforts on Egretia.com.

Users

When was the last time you pissed off your users off?