user persona

We all know that empathy is a key ingredient in developing lovable products, so what can product managers do to cultivate it? I had a relatively unusual upbringing, and because of my father’s profession, we moved around every couple of years when I was a child. I attended international schools in Yemen, Thailand and Finland, […] Read more »

Sarah Collins is 26 years old. She graduated from Nottingham University with a degree in Communications and moved to London. She took a job as a social media manager for a small travel company. She’s having fun, gets to visit new places, and loves her new life in London. However, she feels like something is […] Read more »

I joined Setapp as a product manager in January 2017, at the same time as the company was launching its main product. In this post, I’ll outline how we went in search of product/market fit by redefining our customer persona to better understand who we build products for. Setapp provides Mac users with a way […] Read more »