LATEST POSTS

Getting onboarding right from the start with user investment

BY Kat Matfield on May 28, 2014

Startups have always obsessed over VC investment, but now the savviest of them are paying as much attention to user investment. User investment is an umbrella term that refers to any activities in which users spend time or effort interacting with a product in a way that ultimately makes that product more valuable to them. […] Read more »