LATEST POSTS

The Biggest Missing Element in Most Product Experiences, According to Behavioural Science (Does Yours Have It?)

BY Kristen Berman on October 27, 2020

Libby was new to backpacking. Her first trip was a 4-day trek through the Sierras with a good friend who was far more experienced. Before setting off, they downloaded an app that tracked their speed, elevation gain and miles. At the end of the first day, they were eager to see how far and fast […] Read more »

The Importance of Empathy, By Jack Sheppard

BY Andres Phillips on August 11, 2020

In this MTP Engage Manchester talk, Jack Sheppard, then Product Designer at 11FS gives us a lesson on empathy and its importance in the world of product. He shares some guidance on how empathy can make better product managers. His key points include: What empathy is Where empathy comes from The effect of modern life […] Read more »

How to Win Enterprise-User Buy-In - Eric Menzie

BY Chul Kwon on May 18, 2017

Eric Menzie, CRM Head of Product at Wells Fargo Securities, talks to ProductTank New York about How to Win Enterprise User Buy-In. Eric shares six important User Buy-In lessons that are applicable to both enterprise and consumer product management. #1 Find out What Really Matters “If I had asked people what they wanted, they would […] Read more »