Personalization at scale - tailoring tiered subscriptions to meet customer needs

BY Tirtha Chavan on October 20, 2023

In this guest post, Tirtha Chavan, delves into the power of personalisation and tiered subscription models when building products. Read more »

Using Analytics to Raise Prices and win new Customers

BY Kieran Kilbride-Singh on July 3, 2017

In my experience, to succeed at data-informed product management you need to master “double-think” and be comfortable with two conflicting statements: “Be data-driven” and “don’t trust your data”. Blindly following data can lead to some bad things. Analytics products aren’t perfect – sometimes data capture gets messed up, and slight changes to code can cause Read more »