Storytelling

This look at what we’ve learned from years past at #mtpcon London takes us back to 2016 and a talk from Donna Lichaw on the importance of storytelling in product management: Crafting products that engage. Donna is a film-school graduate turned product specialist, and she uses her experience in film to develop and advocate a Read more »

In this ProductTank Sydney talk, Brendan Marsh, Product Coach at Organa, explains how he improved his storytelling and why it’s an important skill to have in product management. Read more »

In this #mtpcon London+EMEA session, Petra Wille, Product Leadership Coach and author of STRONG product people, provides some tips and frameworks for product managers to improve their storytelling capabilities and silence their inner critics.  Read more »

One of the biggest challenges of working in product is figuring out what story we’re trying to tell. On this week’s podcast, we talked with Janice Fraser about ensuring that the story you’re telling is rooted in truth. Read more »

In this ProductTank Wellington talk, Chief Digital Officer at BCITO, Peter Fletcher-Dobson, shares his journey with storytelling and how product managers can use it to create impactful change. Something he believes is the most powerful evolutionary development and humankind and a currency for product leaders. Watch the video to see his talk in full, or read Read more »

In this #mtpcon Digital APAC session, Yamini Naidu, author of Supercharge Results with Storytelling reveals how to discover business storytelling, explore the use of storytelling and identify storytelling applications in your context. She explains the importance of a well-crafted story and message, why influence is the contemporary tool of our time, and how to use it to Read more »

In this interactive AMA session for MTP Leader members, Donna Lichaw, executive coach and author of the User’s Journey: Storymapping Products that People Love, discusses how to find your story by using a mix of psychology, design thinking, and experimentation skills that you already have—or can easily learn. Watch the recording in its entirety or read Read more »

Storytelling is a powerful communication device. It goes back millennia to our hunter-gatherer days when we used to share over a campfire and entertain each other. How can we draw on these insights and use them in product demos? To answer this question, we have to remember that products are not just bundles of features. Read more »

As product managers, we often talk in data points. For instance, we have X number of monthly active users, we want to grow subscriptions by X amount, this feature is expected to increase logins by X. However, when we start listing out data points, our listeners’ eyes begin to glaze over. As humans, we’re not Read more »

Sailesh Panchal, CTO at digital payments firm Orwell Group, is an unusual soul. He’s earned the gravitas he emanates from decades in software architecture and technology leadership.  However, what makes him stand out is a background in dance and acting, an Equity Card [the hard-won actor’s union card], and appearances in film and TV. This Read more »