LATEST POSTS

Storytelling: How I learned to love it by Brendan Marsh

BY Andres Phillips on April 8, 2022

In this ProductTank Sydney talk, Brendan Marsh, Product Coach at Organa, explains how he improved his storytelling and why it’s an important skill to have in product management. […] Read more »

Don’t convince. Inspire! - Lessons on storytelling by Petra Wille

BY Andres Phillips on March 11, 2022

In this #mtpcon London+EMEA session, Petra Wille, Product Leadership Coach and author of STRONG product people, provides some tips and frameworks for product managers to improve their storytelling capabilities and silence their inner critics.  […] Read more »

Why do we lie to ourselves? - Janice Fraser on The Product Experience

BY The Product Experience on November 17, 2021

One of the biggest challenges of working in product is figuring out what story we’re trying to tell. On this week’s podcast, we talked with Janice Fraser about ensuring that the story you’re telling is rooted in truth. […] Read more »

Storytelling for product leaders by Peter Fletcher-Dobson

BY Andres Phillips on October 8, 2021

In this ProductTank Wellington talk, Chief Digital Officer at BCITO, Peter Fletcher-Dobson, shares his journey with storytelling and how product managers can use it to create impactful change. Something he believes is the most powerful evolutionary development and humankind and a currency for product leaders. Watch the video to see his talk in full, or read […] Read more »

Hooked! Connect, engage and inspire with storytelling by Yamini Naidu

BY Andres Phillips on July 5, 2021 for Prioritised Members

In this #mtpcon Digital APAC session, Yamini Naidu, author of Supercharge Results with Storytelling reveals how to discover business storytelling, explore the use of storytelling and identify storytelling applications in your context. She explains the importance of a well-crafted story and message, why influence is the contemporary tool of our time, and how to use it to […] Read more »

Owning your story as a leader: Advice from Donna Lichaw

BY Louron Pratt on March 18, 2021 for MTP Leader Members

In this interactive AMA session for MTP Leader members, Donna Lichaw, executive coach and author of the User’s Journey: Storymapping Products that People Love, discusses how to find your story by using a mix of psychology, design thinking, and experimentation skills that you already have—or can easily learn. Watch the recording in its entirety or read […] Read more »

How to use Storytelling to Create Powerful Product Demos

BY Kavir Kaycee on February 23, 2021

Storytelling is a powerful communication device. It goes back millennia to our hunter-gatherer days when we used to share over a campfire and entertain each other. How can we draw on these insights and use them in product demos? To answer this question, we have to remember that products are not just bundles of features. […] Read more »

Effective Storytelling to Motivate and Align Your Team by Anna Marie Clifton

BY Megan Hart (Conlin) on July 3, 2018

As product managers, we often talk in data points. For instance, we have X number of monthly active users, we want to grow subscriptions by X amount, this feature is expected to increase logins by X. However, when we start listing out data points, our listeners’ eyes begin to glaze over. As humans, we’re not […] Read more »

Oh the Drama! What Product Managers can Learn From Actors

BY Alison Kemp on April 13, 2018

Sailesh Panchal, CTO at digital payments firm Orwell Group, is an unusual soul. He’s earned the gravitas he emanates from decades in software architecture and technology leadership.  However, what makes him stand out is a background in dance and acting, an Equity Card [the hard-won actor’s union card], and appearances in film and TV. This […] Read more »

Crafting Products That Engage by Donna Lichaw

BY Martin Eriksson on December 9, 2016

Donna Lichaw is a film school graduate turned product specialist, and she has used her experience in film to develop and advocate a “story first” approach that she now writes about, speaks about and teaches to products managers all over the world. At this year’s London #mtpcon she spoke about the importance of engaging an […] Read more »