Storytelling

In this ProductTank Perth Talk, Petra Wille, Founder of Product at Heart, highlights the importance of storytelling and actionable strategies you can implement to present stories in a way that keeps your audience enthralled and involved. Read more »

Product leader, James Gunaca, discusses how data-driven narratives, tailored context, and audience understanding can transform product managers into effective storytellers for better outcomes. Read more »

In this post, Mohammad Vaghef runs through some storytelling techniques that can be used to make products more memorable and engaging Read more »

This look at what we’ve learned from years past at #mtpcon London takes us back to 2016 and a talk from Donna Lichaw on the importance of storytelling in product management: Crafting products that engage. Donna is a film-school graduate turned product specialist, and she uses her experience in film to develop and advocate a Read more »

In this ProductTank Sydney talk, Brendan Marsh, Product Coach at Organa, explains how he improved his storytelling and why it’s an important skill to have in product management. Read more »

In this #mtpcon London+EMEA session, Petra Wille, Product Leadership Coach and author of STRONG product people, provides some tips and frameworks for product managers to improve their storytelling capabilities and silence their inner critics.  Read more »

One of the biggest challenges of working in product is figuring out what story we’re trying to tell. On this week’s podcast, we talked with Janice Fraser about ensuring that the story you’re telling is rooted in truth. Read more »

In this ProductTank Wellington talk, Chief Digital Officer at BCITO, Peter Fletcher-Dobson, shares his journey with storytelling and how product managers can use it to create impactful change. Something he believes is the most powerful evolutionary development and humankind and a currency for product leaders. Watch the video to see his talk in full, or read Read more »

In this #mtpcon Digital APAC session, Yamini Naidu, author of Supercharge Results with Storytelling reveals how to discover business storytelling, explore the use of storytelling and identify storytelling applications in your context. She explains the importance of a well-crafted story and message, why influence is the contemporary tool of our time, and how to use it to Read more »

In this interactive AMA session for MTP Leader members, Donna Lichaw, executive coach and author of the User’s Journey: Storymapping Products that People Love, discusses how to find your story by using a mix of psychology, design thinking, and experimentation skills that you already have—or can easily learn. Watch the recording in its entirety or read Read more »