LATEST POSTS

SUNDAY REWIND: Storytelling for product leaders by Peter Fletcher-Dobson

BY Eira Hayward on February 4, 2024

This week’s Sunday Rewind is a ProductTank Wellington talk from Peter Fletcher-Dobson, then Chief Digital Officer at BCITO, on storytelling for product leaders. Read more »

Storytelling: Don't Convince; Inspire by Petra Wille

BY Nishrath A on September 22, 2023

In this ProductTank Perth Talk, Petra Wille, Founder of Product at Heart, highlights the importance of storytelling and actionable strategies you can implement to present stories in a way that keeps your audience enthralled and involved. Read more »

Storytelling and driving accountability with data

BY James Gunaca on August 29, 2023

Product leader, James Gunaca, discusses how data-driven narratives, tailored context, and audience understanding can transform product managers into effective storytellers for better outcomes. Read more »

Once upon a product: How storytelling techniques can help your product shine

BY Mohammad Vaghef on June 6, 2023

In this post, Mohammad Vaghef runs through some storytelling techniques that can be used to make products more memorable and engaging Read more »

Learnings from #mtpcon: Donna Lichaw on crafting products that engage

BY Eira Hayward on September 9, 2022

This look at what we’ve learned from years past at #mtpcon London takes us back to 2016 and a talk from Donna Lichaw on the importance of storytelling in product management: Crafting products that engage. Donna is a film-school graduate turned product specialist, and she uses her experience in film to develop and advocate a Read more »

Storytelling: How I learned to love it by Brendan Marsh

BY Andres Phillips on April 8, 2022

In this ProductTank Sydney talk, Brendan Marsh, Product Coach at Organa, explains how he improved his storytelling and why it’s an important skill to have in product management. Read more »

Don’t convince. Inspire! - Lessons on storytelling by Petra Wille

BY Andres Phillips on March 11, 2022

In this #mtpcon London+EMEA session, Petra Wille, Product Leadership Coach and author of STRONG product people, provides some tips and frameworks for product managers to improve their storytelling capabilities and silence their inner critics.  Read more »

Why do we lie to ourselves? - Janice Fraser on The Product Experience

BY The Product Experience on November 17, 2021

One of the biggest challenges of working in product is figuring out what story we’re trying to tell. On this week’s podcast, we talked with Janice Fraser about ensuring that the story you’re telling is rooted in truth. Read more »

Storytelling for product leaders by Peter Fletcher-Dobson

BY Andres Phillips on October 8, 2021

In this ProductTank Wellington talk, Chief Digital Officer at BCITO, Peter Fletcher-Dobson, shares his journey with storytelling and how product managers can use it to create impactful change. Something he believes is the most powerful evolutionary development and humankind and a currency for product leaders. Watch the video to see his talk in full, or read Read more »

Hooked! Connect, engage and inspire with storytelling by Yamini Naidu

BY Andres Phillips on July 5, 2021

In this #mtpcon Digital APAC session, Yamini Naidu, author of Supercharge Results with Storytelling reveals how to discover business storytelling, explore the use of storytelling and identify storytelling applications in your context. She explains the importance of a well-crafted story and message, why influence is the contemporary tool of our time, and how to use it to Read more »