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In Search of Product/Market fit: How Setapp Found its Customers

BY Pavlo Pedenko on April 24, 2018

I joined Setapp as a product manager in January 2017, at the same time as the company was launching its main product. In this post, I’ll outline how we went in search of product/market fit by redefining our customer persona to better understand who we build products for. Setapp provides Mac users with a way […] Read more »