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Building Search Products With Machine Learning - Shakhina Pulatova
In this talk, Shakhina Pulatova gets deep on the art of searching. She takes us through search basics, to what powers search products, and ends with why you should give creating search products a try. On Intent The act of searching means the user has a question that needs answering, so the first key principle Read more »
Designing for Discovery
Booking travel online has evolved massively over the last decade, but unless you know where you want to go and when, they’re next to useless. For the 30% of travelers that don’t know, figuring out the right destination means relying on a travel agent or wading through hundreds of searches to find one that matches Read more »