LATEST POSTS

How product managers should use competitive intelligence before launching a product

BY Hazel Raoult on June 21, 2022

Gaining a competitive advantage in the market is a huge challenge for relatively new SaaS businesses. Before you make any product-driven decision prior to the launching, consider reading this article about using competitive intelligence. […] Read more »

An introduction to OODA loops and SaaS scaling - Kausambi Manjita on The Product Experience

BY The Product Experience on May 4, 2022

What is an OODA loop and how can it be used in product management? OODA stands for observe, orient, decide, and act. In this week’s podcast, Kausambi Manjita, Co-Founder and CEO of Mason joins us to talk all about this concept and how it has been a useful asset in building products and scaling SaaS companies. […] Read more »

SaaSifying an on-prem offering: a case study

BY Eira Hayward on August 24, 2021

 Advertorial Whether your desktop application is competing with SaaS newcomers or you’re working to SaaSify your on-prem offerings, software usage data is critical to making informed roadmap and customer lifecycle decisions. In this talk, Toby Martin, CEO of Extensis, explains how his team worked with the software usage analytics team at Revenera to gain […] Read more »

The Blind Spots of B2B Product Vendors (And How to Fix Them)

BY Manohar Sreekanth on August 6, 2020

One of the interesting things about developing software in the Business-to-Business (B2B) space is that you often don’t know what users need, even when you think you do. Such blind spots may not be entirely your fault. Early in my career, I developed a software distribution tool for a CRM solution that ran on the […] Read more »

Mobile Second: When Desktop is the Right Platform to Focus on First

BY Paul Shustak on September 12, 2018

In 2010 Google announced it would prioritize mobile ahead of desktop when developing new products. As we all know, there’s been a massive shift toward mobile-first product design since then. Conventional wisdom now tells us that it’s almost always best to start with mobile, because the success of your business ultimately depends on its ability […] Read more »

Data-Driven Product Design at the BBC

BY Chris Massey on April 25, 2016

Iwan Roberts (Business analyst, BBC) is part of a relatively small agile team building location services at the BBC, continuously iterating for over a year now. In this ProductTank talk – “Driven By Data” – Iwan gives a whistle-stop tour of how his team has iteratively built a set of operational dashboards to help them […] Read more »

6 Lessons Learned from the Launch of our SaaS Product

BY Sami Linnanvuo on July 31, 2015

This is the third (and final) part in a series of blog posts documenting our path to launching our SaaS product, Screenful. We have now happily launched our product and we’re ready to share the lessons we learned along the way. If you missed them, catch Part 1 and Part 2 of the series. When it came to our […] Read more »