LATEST POSTS

P This, M That, by Marc De Pape

BY Andres Phillips on August 21, 2020

The acronym “PM” and also the role of a product manager means something different everywhere. In this ProductTank Toronto talk, Marc De Pape, Director of Strategic Design at Rangle.io, dissects the product manager role from its early beginnings to the current role and a potential future. Watch the video to see Marc’s talk in full. Or […] Read more »

Demystifying the Technical Product Manager Role, By Anthony Ilukwe

BY Andres Phillips on July 21, 2020

In a 2018 ProductTank Toronto talk, Anthony Ilukwe, then Director of Product at PathFactory, shared with us his views and experiences about the role of a Technical Product Manager (TPM). He highlighted some of the misconceptions and misunderstandings he sees in the community and deconstructs what he sees as the key factors and skills that differentiate […] Read more »

Defining Roles: Keeping UX Happy

BY Lorian Leong on July 19, 2016

Tami Weiss gets to the nitty gritty and tells it like it is. If you’ve seen the Venn diagram, product managers overlap in many domains. Little did we product managers know, UX has one with them placed in the middle! In this talk, Tami, the UX Lead at Knowit, defines clear responsibilities between UX teams […] Read more »

Product Management Fundamentals

BY Dag Olav Norem on April 12, 2016

In order to know how to do something it is important to understand why that something exists in the first place. It is not hard to understand why we need developers. Nor sales, marketing, customer support and so on. But why do we need product managers? “Why” does the role of product manager exist? In a […] Read more »

From Waterfall to Agile: A Product Manager Transition

BY Ramon Guiu on February 16, 2016

A few weeks back, Martin Eriksson reviewed the history of Product Management and explained how the discipline was born in the FMCG manufacturing industry. At the time, the process for creating products was similar to the Waterfall project management model we’re familiar with because the development, testing, production and market distribution of physical goods is expensive and […] Read more »

Moving into a Product Role

BY Janna Bastow on April 19, 2012

A friend of mine recently got in touch, asking for advice as he was going for a job interview for a Product Manager role. His biggest concern? He was a social media manager at the time, not a Product Manager. The role called for him to work more closely with a development team than he’s […] Read more »